"Persuasion or persuasion arts is an umbrella term for influence."
The ways in which people use communication to influence others' thoughts, feelings, and behaviors.
Principles of Persuasion: This involves the study of the six key principles of persuasion that have been identified by psychologists and marketers: Reciprocity, scarcity, authority, consistency, liking, and consensus.
Attitudes and Beliefs: This involves understanding how attitudes and beliefs are formed, and how they can be changed with persuasive communication.
Social Influence Processes: This includes the study of social influence processes, such as conformity, compliance, and obedience.
Cognitive Dissonance: This is the psychological discomfort that arises when a person holds two conflicting beliefs or values. The study of cognitive dissonance explores how people resolve this discomfort through attitude change.
Social Identity Theory: This involves understanding how social identity influences behavior and how persuasive communication can be used to influence group behavior.
Semiotics: This is the study of symbols and their meanings, and how these symbols can be used to persuade and influence people.
Rhetoric: This involves studying the art of persuasion and how it can be used to influence people in different settings, such as politics or advertising.
Persuasive Messaging: This involves understanding the different techniques used in persuasive messaging, such as framing, priming, and use of emotional appeals.
Persuasion and the Mass Media: This involves exploring how the mass media can be used to persuade and influence people, and the ethical implications of such influence.
Persuasion and Culture: This covers the cultural factors that influence persuasion, such as norms and values, and how these can affect the effectiveness of persuasive communication.
Rational persuasion: Using logical arguments and evidence to persuade someone to a particular point of view.
Emotional persuasion: Appealing to someone's emotions to persuade them to a particular point of view.
Social proof: Using the opinions and actions of others to persuade someone to a particular point of view.
Authority: Persuading someone to a particular point of view by citing authority figures, such as experts or celebrities.
Scarcity: Persuading someone to a particular point of view by emphasizing the scarcity of a product or opportunity.
Consistency: Persuading someone to a particular point of view by emphasizing the consistency of their beliefs and actions.
Reciprocity: Persuading someone to a particular point of view by doing something for them, with the expectation that they will do something for you in return.
Fear: Persuading someone to a particular point of view by appealing to their fears or anxieties.
Persuasion through humor: Persuading someone to a particular point of view by making them laugh and thereby lowering their resistance to the message.
Proximity: Persuading someone to a particular point of view by emphasizing the closeness of the issue to the person's life or values.
"Persuasion is studied in many disciplines."
"Rhetoric studies modes of persuasion in speech and writing..."
"Psychology looks at persuasion through the lens of individual behavior."
"Neuroscience studies the brain activity associated with this behavior."
"History and political science are interested in the role of propaganda in shaping historical events."
"In business, persuasion is aimed at influencing a person's (or group's) attitude or behavior..."
"...by using written, spoken, or visual methods to convey information, feelings, or reasoning..."
"Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy."
"Persuasion can also be interpreted as using personal or positional resources to change people."
"Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviors."
"Rhetoric...is often taught as a classical subject."
"...in trial advocacy."
"...the role of propaganda in shaping historical events."
"...election campaigning, giving a sales pitch..."
"...using personal or positional resources to change people."
"...using...visual methods to convey information, feelings, or reasoning..."
"...influencing a person's (or group's) attitude or behavior towards some event, idea, object, or another person (s)..."
"...persuasion through the lens of individual behavior..."
"...neuroscience studies the brain activity associated with this behavior."