- "This analysis provides both an offensive and defensive strategic context to identify opportunities and threats."
The process of researching and evaluating competitors' products, pricing, marketing strategies, and customer reviews, to identify strengths and weaknesses.
Competitor Identification: The process of identifying who your competitors are in the market.
Competitor SWOT Analysis: The process of examining your competitors' strengths, weaknesses, opportunities, and threats.
Market Share Analysis: The process of analyzing a company's market share in comparison to its competitors.
Competitive Advantage: The unique advantages a company has over its competitors in terms of product or service offerings, pricing, marketing, etc.
Sales Forecasting: The process of predicting future sales based on past performance, market trends, and competitor analysis.
Pricing Strategy: The process of determining the best pricing strategy based on competitor pricing and market demand.
Marketing Strategy: The process of developing a marketing plan that differentiates your product or service offerings from your competitors.
Customer Analysis: The process of analyzing customer behavior and preference to gain insights into competitor strategies and improve sales.
Product Differentiation: The process of creating unique product features that distinguish your products from your competitors'.
Competitor Intelligence: The process of gathering and analyzing data on competitors, including their strategies, strengths, and weaknesses.
Market Analysis: This involves researching competitors' business models, target markets, and pricing strategies.
SWOT Analysis: This involves identifying the strengths, weaknesses, opportunities, and threats of competitors' products, pricing strategies, marketing tactics, and more.
Competitive Intelligence Analysis: This involves gathering information on competitors' products, pricing, marketing strategies, and corporate culture, among other things.
Pricing Analysis: This involves analyzing competitors' pricing strategies, discounts, and promotions to gain insights into their pricing trends.
Sales Volume Analysis: This involves analyzing competitors' sales volumes, market share, and revenue growth to understand their overall market position.
Portfolio Analysis: This involves analyzing competitors' product portfolios and the strengths and weaknesses of their individual products.
Marketing Mix Analysis: This involves analyzing competitors' marketing mix and identifying the most effective marketing tactics they use to sell their products.
Market Segmentation Analysis: This involves analyzing competitors' target segments and how they tailor their products and marketing for each.
Brand Analysis: This involves analyzing competitors' brand identity, positioning, and impact on their target markets.
Customer Analysis: This involves analyzing competitors' customer base, demographics, and purchasing behavior to determine their strengths and weaknesses in terms of customer engagement and retention.
- "Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring, and adjustment."
- "It is argued that most firms do not conduct this type of analysis systematically enough."
- "Traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis."
- "Competitive analysis is an essential component of corporate strategy."
- "Many enterprises operate on what is called 'informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.'"
- "This analysis provides both an offensive and defensive strategic context to identify opportunities and threats."
- "It is important to conduct the competitor analysis at various business stages to provide the best possible product or service for customers."