"Strategy (from Greek στρατηγία stratēgia, 'art of troop leader; office of general, command, generalship') is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty."
The process of developing and implementing a plan to achieve a specific goal or objective.
Business model: A framework that defines the key elements of a company’s operations and how they generate revenue and profits.
Competitive advantage: A unique and sustainable advantage that allows a company to outperform its rivals in the marketplace.
SWOT analysis: An assessment of a company’s strengths, weaknesses, opportunities, and threats.
Core competencies: The unique skills and resources that give a company a competitive edge in its industry.
Porter’s Five Forces: A framework for analyzing the competitive intensity and attractiveness of an industry.
Blue Ocean strategy: A method for creating uncontested market space and making the competition irrelevant.
Value chain analysis: A tool for assessing the activities and processes that create value for a company and its customers.
Strategic planning: A systematic process for defining a company’s vision, mission, goals, and strategies.
Scenario planning: A technique for anticipating and preparing for different possible futures.
Mergers and acquisitions: The process of combining two or more companies to achieve strategic objectives.
Corporate culture: The shared beliefs, values, and behaviors that shape the character of an organization.
Leadership: The art of inspiring and guiding people to achieve a shared vision and goals.
Innovation: The process of creating new or improved products, services, or processes that add value to customers and the company.
Risk management: The process of identifying and mitigating potential threats to a company’s performance or reputation.
Financial management: The practice of managing a company’s financial resources to achieve strategic goals and objectives.
Corporate Strategy: Corporate strategy refers to the overall plan for a company that facilitates it to achieve its long-term goals and objectives. It includes decisions about resource allocation, acquisition of partners or companies, business model, etc.
Business-level Strategy: It defines the way a business competes in a particular industry or market segment. It focuses on how an organization offers unique products or services, interacts with customers and considers the competition to achieve competitive advantage.
Competitive Strategy: Competitive strategy aims to find a sustainable competitive advantage by analyzing the strengths and weaknesses of the competitors. It helps organizations to make choices on the best ways to outperform their competitors.
Operational Strategy: This type of strategy is about how an organization can best use the resources it has to achieve its operational objectives. It includes decisions about production, supply chain management, and cost optimization.
Digital Strategy: Digital strategy refers to the plan for how an organization will use digital technology to achieve its goals. It can include digital marketing, e-commerce, processes automation, or data analysis.
Marketing Strategy: Marketing strategy is about how an organization will create, promote and deliver its products or services to the market. It determines the customer segments to target, the market positioning, advertising and promotional activities that can drive sales.
Innovation Strategy: Innovation strategy is a plan to develop new ideas or products, improve existing products and the process of production. It aims to maintain a competitive edge in the market through constant innovation.
Financial Strategy: Financial strategy is about how an organization will manage its financial resources, investments and growth plans. It helps organizations to maintain a steady revenue stream, profitability and long-term sustainability.
Growth Strategy: Growth strategy defines the manner by which an organization aims to expand its business, whether through market penetration, market development, product development, or diversification.
Resource Allocation Strategy: Resource allocation strategy is the plan for how an organization will distribute its resources: Capital, personnel, and technology - to different activities and projects. It aims to ensure the efficient and effective use of resources in achieving the strategic objectives.
Customer Experience Strategy: This type of strategy aims to create a memorable interaction with customers through products or services, by targeting their specific needs, and streamlining processes that allow for the best customer experience.
Sustainability Strategy: A sustainability strategy is a holistic approach to environmental and social issues in business. It aims to create long-term value for all stakeholders by adopting sustainable practices that reduce the impact of operations on the environment and society.
Crisis Management Strategy: Crisis management strategy is about how an organization will handle an urgent, unexpected situation that threatens its business operations, reputations, or the right of its customers. It includes risk assessments, communication plans, and implementation of mitigation measures to ensure business resilience.
Collaborative Strategy: Collaborative strategy refers to partnerships, collaborations, or alliances that an organization uses to amplify its competitive position or market expansion. It can include joint ventures, co-marketing, or open innovation practices.
Change Management Strategy: Change management strategy is a plan to achieve the desired change effectively and efficiently. It includes identifying the change, communication, training employees, and managing resistance to change. It aims at ensuring that any change is smooth, effective and positive.
"In the sense of the 'art of the general,' which included several subsets of skills including military tactics, siegecraft, logistics, etc."
"The term came into use in the 6th century C.E. in Eastern Roman terminology."
"The term was translated into Western vernacular languages only in the 18th century."
"The word 'strategy' came to denote 'a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills' in a military conflict, in which both adversaries interact."
"Strategy is important because the resources available to achieve goals are usually limited."
"Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions."
"A strategy describes how the ends (goals) will be achieved by the means (resources)."
"Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes."
"It involves activities such as strategic planning and strategic thinking."
"Henry Mintzberg from McGill University defined strategy as a pattern in a stream of decisions to contrast with a view of strategy as planning."
"Henrik von Scheel defines the essence of strategy as the activities to deliver a unique mix of value – choosing to perform activities differently or to perform different activities than rivals."
"Max McKeown argues that 'strategy is about shaping the future' and is the human attempt to get to 'desirable ends with available means'."
"Vladimir Kvint defines strategy as 'a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully'."
"Complexity theorists define strategy as the unfolding of the internal and external aspects of the organization that results in actions in a socio-economic context."