"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
The process of creating, promoting, and delivering products or services to customers.
Market research: The process of gathering and analyzing information about a market to identify potential customers and their needs.
Consumer behavior: The study of how consumers make decisions about what products they buy, when they buy them, where they buy them, and how much they spend.
Product development: The process of creating and refining products to meet the needs and wants of a specific target audience.
Pricing strategies: The various ways in which businesses determine the prices they charge for their products or services.
Marketing mix: The combination of product, price, promotion, and place (distribution) that a business uses to reach and influence customers.
Branding and brand management: The process of creating, promoting, and protecting a brand, including its name, logo, identity, and reputation.
Advertising: The use of paid media to promote a product, service, or brand, including television, radio, print, and online advertising.
Sales promotion: The use of short-term marketing tactics to encourage customers to buy a product, such as coupons, rebates, and free samples.
Public relations: The management of a company's reputation and relationship with the public through various channels, including media relations, social media, and events.
Digital marketing: The use of digital channels such as social media, search engines, email, and mobile devices to promote products and services to consumers.
Marketing analytics: The use of data and analytics to understand consumer behavior, measure marketing effectiveness, and inform marketing strategy.
International marketing: The application of marketing principles and practices in a global context, including cross-cultural communication and understanding.
Customer relationship management: The process of managing and nurturing relationships with customers through communication, service, and support.
Innovation and entrepreneurship: The ability to think creatively, take risks, and develop new products or business models to meet customer needs and solve problems.
Digital Marketing: Digital Marketing is the promotion of products, services, or brands through one or more forms of electronic media on the internet.
Social Media Marketing: Social Media Marketing is the promotion of products, services, or brands on social media platforms, such as Facebook, Instagram, and Twitter.
Content Marketing: Content Marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Influencer Marketing: Influencer Marketing is a type of marketing that uses endorsements and product mentions from individuals who have a dedicated social following and are considered experts in their industry.
Mobile Marketing: Mobile Marketing is the promotion of products or services through mobile devices, including smartphones and tablets.
Email Marketing: Email Marketing is the practice of using email to promote products or services, communicate with customers and generate leads.
Event Marketing: Event marketing is the promotion of a brand, product, or service through the creation, sponsorship, or participation in events.
Guerrilla Marketing: Guerrilla Marketing is a type of marketing that uses unconventional methods, such as street art or flash mobs, to promote products, services, or brands.
Direct Marketing: Direct marketing is a type of marketing that involves contacting potential customers directly, using methods such as email, mail, or telemarketing.
Public Relations: Public Relations is the practice of managing the spread of information between a business or individual and the public, with the goal of improving the relationship between the two.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."