The distribution of visual weight in a design that can be symmetrical, asymmetrical, or radial. Balance can be used to create stability and harmony.
Symmetry: Symmetrical balance occurs when objects on either side of a central axis are identical or very similar in shape, size, and/or color.
Asymmetry: Asymmetrical balance uses objects that are different in size, shape, or color to create a sense of balance.
Radial Balance: This type of balance is characterized by elements radiating outward from a central point, creating a circular or spiral pattern.
Proportion: Proportion involves the relationship between different elements in a design in terms of size, scale, and shape.
Contrast: Contrast can be used to create balance in a design by using contrasting elements that complement each other.
White Space: White space or negative space is the empty or blank areas in a design that can be used to create balance and draw attention to specific elements.
Color Balance: Color balance involves the use of different colors in a design to create a sense of balance between the various elements.
Visual Weight: The visual weight of an element is determined by its size, shape, color, and location in a design, and it can be used to create balance.
Rhythm and Repetition: Rhythm and repetition create a sense of balance in a design by using repeating elements, patterns, or colors.
Alignment: Alignment is the arrangement of elements in a design so that they are aligned to a common axis or grid, creating a sense of balance and order.
Harmony: Harmony involves the use of related colors, shapes, and textures to create a balanced and cohesive design.
Movement: Movement can be used to create balance in a design by directing the eye of the viewer to different elements in the design.
Symmetric balance: A balance where two halves of the design are identical, creating a mirror effect.
Asymmetric balance: A balance where the two sides of the design are different, but still give a sense of balance because their visual weight is distributed evenly.
Radial balance: A balance that is composed of elements radiating out from a central point, like the spokes of a wheel.
Horizontal balance: A balance that is achieved by distributing elements equally across the horizontal axis of a design.
Vertical balance: A balance that is achieved by distributing elements equally across the vertical axis of a design.
Diagonal balance: A balance that is achieved by placing visual elements diagonally, creating a sense of motion or drama.
Proportional balance: A balance that is determined by the size, shape, and weight of elements in a design.
Formal balance: A balance that is achieved by using identical or similar visual elements on either side of a central axis or line.
Informal balance: A balance that is achieved by using different visual elements that have contrasting yet complementary qualities.
Texture balance: A balance that is created by using different textures in a design to distribute visual weight evenly.