"Aquaculture (less commonly spelled aquiculture), also known as aquafarming, is the controlled cultivation ("farming") of aquatic organisms such as fish, crustaceans, mollusks, algae and other organisms of value such as aquatic plants (e.g. lotus)."
The understanding and application of marketing principles and business practices to successfully run an aquaculture farm, including market research, branding, pricing and distribution.
Market Research: Understanding market trends, consumer needs and preferences, market segmentation, and identifying potential customers.
Business Strategy: Analyzing business goals, developing business plans, SWOT analysis, competitive analysis, and identifying the unique selling proposition.
Branding: Establishing brand identity, brand positioning, brand messaging, brand personality, and developing a brand strategy for aquaculture businesses.
Sales and Distribution: Developing sales and distribution channels, managing sellers, and handling logistics.
Pricing: Setting a price for products, determining the pricing strategy, evaluating competitors’ pricing, and making pricing decisions.
Digital Marketing: Understanding online marketing channels such as social media, email marketing, SEO, and PPC advertising.
Marketing Communications: Developing advertising material, creating a marketing plan, and executing advertising campaigns to reach potential customers.
Customer Service: Creating and managing customer service processes, handling customer complaints and feedback, and creating positive customer experiences.
Accounting and Finance: Managing finances, maintaining accurate records, managing expenses, and keeping track of financial goals.
Research and Development: Creating new products and improving existing ones, testing and evaluating products for quality, and developing innovative marketing strategies to promote products.
E-commerce: Selling products online, creating an online store, managing online sales, and handling online payments.
Human Resources: Recruiting, selecting, and managing staff, creating employee training and development programs, and administering employee benefits.
Advertising and Promotion: Designing and implementing marketing campaigns, creating and managing advertising materials, and coordinating promotional efforts with other marketing activities.
Public Relations and Communications: Building relationships with the media, creating press releases and other public relations materials, and managing communication with stakeholders.
Business Analytics: Analyzing data, tracking sales, and making business decisions based on data-driven insights.
Digital Marketing: This type of marketing utilizes digital channels such as social media, websites, and email to reach potential customers.
Content Marketing: This type of marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Influencer Marketing: This type of marketing involves collaborating with individuals or businesses who have a large following and influence to promote a product or service.
Search Engine Optimization (SEO): It is an ongoing process of optimizing the website to improve its visibility and search engine ranking.
Email Marketing: This type of marketing involves sending commercial messages to a group of people via email.
Social Media Marketing: This type of marketing involves promoting your content, brand, or business on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Affiliate Marketing: This type of marketing involves partnering with other businesses or individuals to promote a product or service and earning a commission on sales.
Direct Marketing: This type of marketing involves reaching out to potential customers directly through mail, email, or telemarketing.
Event Marketing: This type of marketing involves creating and supporting an event to promote a brand, product or service.
Product Marketing: This type of marketing involves promoting an individual product or service and creating a market for it.
"Aquaculture involves cultivating freshwater, brackish water and saltwater populations under controlled or semi-natural conditions, and can be contrasted with commercial fishing, which is the harvesting of wild fish."
"Mariculture, commonly known as marine farming, refers specifically to aquaculture practiced in seawater habitats and lagoons, as opposed to freshwater aquaculture."
"Pisciculture is a type of aquaculture that consists of fish farming to obtain fish products as food."
"It is an environmental source of food and commercial product which help to improve healthier habitats and used to reconstruct the population of endangered aquatic species."
"Technology has increased the growth of fish in coastal marine waters and open oceans due to the increased demand for seafood."
"Aquaculture can be conducted in completely artificial facilities built on land (onshore aquaculture), as in the case of fish tanks, ponds, aquaponics or raceways, where the living conditions rely on human control such as water quality (oxygen), feed, temperature."
"Alternatively, they can be conducted on well-sheltered shallow waters nearshore of a body of water (inshore aquaculture), where the cultivated species are subjected to relatively more naturalistic environments, or on fenced/enclosed sections of open water away from the shore (offshore aquaculture), where the species are either cultured in cages, racks or bags, and are exposed to more diverse natural conditions such as water currents, diel vertical migration, and nutrient cycles."
"According to the Food and Agriculture Organization (FAO), aquaculture "is understood to mean the farming of aquatic organisms including fish, molluscs, crustaceans and aquatic plants. Farming implies some form of intervention in the rearing process to enhance production, such as regular stocking, feeding, protection from predators, etc. Farming also implies individual or corporate ownership of the stock being cultivated."
"The reported output from global aquaculture operations in 2019 was over 120 million tonnes valued at US$274 billion."
"However, there are issues with the reliability of the reported figures."
"In current aquaculture practice, products from several kilograms of wild fish are used to produce one kilogram of a piscivorous fish like salmon."
"Particular kinds of aquaculture include fish farming, shrimp farming, oyster farming, mariculture, pisciculture, algaculture (such as seaweed farming), and the cultivation of ornamental fish."
"Particular methods include aquaponics and integrated multi-trophic aquaculture, both of which integrate fish farming and aquatic plant farming."
"The FAO describes aquaculture as one of the industries most directly affected by climate change and its impacts."
"Some forms of aquaculture have negative impacts on the environment, such as through nutrient pollution or disease transfer to wild populations."