"Agricultural communication (or agricultural communications) is a field that focuses on communication about agriculture-related information among agricultural stakeholders and between agricultural and non-agricultural stakeholders."
The art and science of communicating information in agriculture through different channels such as radio, TV, print media, mobile applications, and social media platforms.
Agricultural Education: This topic helps in understanding the basic principles of agriculture, plant and animal sciences, and food production.
Communication Theories: Understanding the different communication theories can help in developing effective communication strategies.
Public Speaking: Developing strong public speaking skills is crucial in communicating with diverse audiences.
Written Communication: This topic focuses on developing strong writing skills, including drafting press releases, developing informational materials and reports, and creating marketing collateral.
Marketing: Understanding marketing and branding can help in developing impactful messages and communication strategies.
Social Media: Understanding social media platforms and strategies can help in connecting with younger audiences and building an online presence.
Information Technology: An understanding of technology can help in developing digital communication and marketing strategies.
Extension Methods: This topic focuses on the different methods for extending agricultural knowledge, including field days, workshops, and electronic media.
Program Planning and Evaluation: Understanding program planning and evaluation strategies can help in developing effective communication campaigns.
Research Methods: Knowledge of research methodologies can help in evidence-based decision making and evaluation of communication strategies.
Cultural Communication: Understanding different cultural backgrounds and communication styles can help in effectively engaging diverse audiences.
Ethics: This topic focuses on understanding ethical considerations in agricultural communication, including responsibility to stakeholders and cultural sensitivity.
Advocacy: Advocacy involves representing and promoting the interests of agriculture and rural communities, including communicating with policy makers and legislators.
Crisis Communication: This topic involves developing strategies for communicating during crises, such as natural disasters or food safety incidents.
Extension Leadership: Understanding leadership principles is vital in managing and motivating teams and developing effective communication strategies.
Personal visits: Agricultural extension agents visit farms and provide information/advice on various agricultural practices/issues.
Workshops and trainings: Agricultural extension agents conduct workshops and training programs for farmers to increase their knowledge and skills in agriculture.
Printed materials: Agricultural extension agents distribute printed materials (such as brochures, leaflets, pamphlets, and manuals) containing valuable information on agricultural practices, techniques, and products.
Radio programs: Agricultural extension agents transmit radio programs that address various agricultural issues and provide farmers with necessary information.
Television programs: Agricultural extension agents produce and transmit television programs that focus on different aspects of agriculture.
Information kiosks: Agricultural extension agents operate information kiosks at various locations to provide farmers with necessary information on agricultural practices, market prices, weather forecasts, etc.
Social media: Agricultural extension agents use social media platforms (such as Facebook, Twitter, and Instagram) to disseminate information on various issues related to agriculture.
Mobile applications: Agricultural extension agents develop mobile applications that enable farmers to access information on agricultural practices, market prices, news, and other related matters.
Farm visitation/exhibitions: Agricultural extension agents organize farm visitations and exhibitions to showcase new agricultural practices, techniques, products, and technologies.
Audio/visual aids: Agricultural extension agents use audio/visual aids (such as CDs and DVDs) to educate and inform farmers on various agricultural practices and issues.
"Agriculture is broadly defined in this discipline to include not only farming but also food, fiber (e.g., cotton), animals, rural issues, and natural resources."
"Agricultural communication is done formally and informally by agricultural extension."
"Agricultural communication is considered related to science communication."
"An agricultural communicator is 'expected to bring with him or her a level of specialized knowledge in the agricultural field that typically is not required of the mass communicator'."
"Agricultural communication also addresses all subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development, and others, locally to globally."
"It spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition, and health."
"A growing market for agricultural journalists and broadcasters led to the establishment of agricultural journalism and agricultural communication academic disciplines."
"The job market for agricultural communicators includes farm broadcasting, journalists and editors of agricultural/rural magazines and newspapers, communication specialists or public relations practitioners for agricultural commodity organizations, businesses, non-profits, sales representatives for agricultural businesses, science journalists, land-grant university communication specialists, and public relations or advertising for firms that specialize in or have agricultural clients."
"An agricultural communicator is 'expected to bring with him or her a level of specialized knowledge in the agricultural field that typically is not required of the mass communicator'."
"Agriculture is broadly defined in this discipline to include not only farming but also food, fiber (e.g., cotton), animals, rural issues, and natural resources."
"It spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition, and health."
"Agricultural communicators deal exclusively with the diverse, applied science and business that is agriculture."
"[Agricultural communication addresses] subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development, and others, locally to globally."
"Agriculture is broadly defined in this discipline to include not only farming but also food, fiber (e.g., cotton), animals, rural issues, and natural resources."
"The job market for agricultural communicators includes farm broadcasting, journalists and editors of agricultural/rural magazines and newspapers, communication specialists or public relations practitioners for agricultural commodity organizations, businesses, non-profits, sales representatives for agricultural business, science journalists, land-grant university communication specialists, and public relations or advertising for firms that specialize in or have agricultural clients."
"Agricultural communicators are science communicators that deal exclusively with the diverse, applied science and business that is agriculture."
"[Agricultural communication addresses subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development, and others], locally to globally."
"Agricultural communicators serve as communication specialists or public relations practitioners for agricultural commodity organizations, businesses, non-profits."
"Agricultural communicators can work in farm broadcasting, journalism and editing, sales for agricultural businesses, scientific journalism, communication roles in land-grant universities, and in public relations or advertising for firms with agricultural clients."