"A corporate identity or corporate image is the manner in which a corporation, firm, or business enterprise presents itself to the public."
The visual representation of a brand or organization, including logos, color palettes, and branding guidelines.
Branding: Identification and differentiation of a company, product or service from competitors through design and marketing strategies that lead to establishment of brand identity.
Logos: Creation and design of logos that represent a company, product or service with the application of graphic design principles such as color, typography, and visual hierarchy.
Corporate Identity: The application of graphic design to create an overall image of branding and identity for a business or organization, including logo, stationary, advertisements, and promotional materials.
Typography: The art and technique of arranging type to make written text legible, readable, and appealing when displayed.
Color theory: The study of how colors interact in design and how to use color to evoke emotion, attention, and recognition.
Layout design: The arrangement and design of visual elements on a page or screen, with an emphasis on space, balance, and hierarchy.
Graphic elements: The use of images or icons to represent concepts or ideas in a design using graphic design principles.
Photography and illustration: Incorporation of photos, drawings or illustrations into design for visual interest and greater understanding of message.
Brand guidelines: The set of standards for visual and messaging style to ensure consistency in branding, guidelines are typically assembled in a brand book or style guide.
Design software and tools: Understanding and use of industry-standard software such as Adobe Photoshop, Illustrator, and InDesign needed for creation of designs.
User Experience Design (UX): The art of understanding user needs and creating a seamless, engaging and interactive experience from digital and physical products.
Design thinking: A problem-solving approach using creativity to solve problems and create innovative solutions for users.
Interactive and motion design: Utilizing digital technology to create interactive and engaging experiences.
Print design: Creation and design of printed materials such as brochures, flyers, and posters through use of typography, color, and layout.
Web design: Design and development of websites and digital user interfaces through application of principles of design and user experience.
Logo Design: The primary visual representation of a brand or company, usually consisting of a unique symbol or typographical treatment.
Brand Guidelines: Rules and recommendations for how a brand's visual assets should be used in order to maintain consistency.
Typography Design: The selection and arrangement of typefaces to create a cohesive and distinct brand voice.
Color Palette: A set of colors chosen to represent a brand, often consisting of a primary and secondary color scheme.
Brand Imagery: The use of photography, illustration, or other visual arts to convey the brand's personality and values.
Iconography: A set of symbolic, simplified visuals used to represent specific concepts or ideas.
Packaging Design: The design of a product's packaging that both protects and promotes the brand and product.
Environmental Design: The visual design of physical spaces to create a cohesive brand experience.
Web Design: The design of a website that is visually consistent with a brand's identity and style.
Print Design: The design of printed materials such as brochures, business cards, and flyers, that reinforce a brand's identity.
Motion Design: The use of animation or video to bring a brand's visual identity to life in a dynamic way.
User Experience (UX) Design: The design of a user's experience with a product or service with a focus on how it looks and feels.
User Interface (UI) Design: The design of a product's interface or digital space for ease of use and visual cohesion with the brand.
Exhibition Design: The visual design of exhibits, trade shows, or events to communicate a brand message or experience.
"The corporate identity is typically visualized by branding and with the use of trademarks."
"Things like product design, advertising, public relations, etc."
"Corporate identity is a primary goal of corporate communication, aiming to build and maintain company identity."
"Approved color palettes, typefaces, page layouts, fonts, and others."
"A corporate identity or corporate image is the manner in which a corporation, firm, or business enterprise presents itself to the public."
"The corporate identity is typically visualized by branding and with the use of trademarks."
"Product design is one of the things that can contribute to a company's corporate identity."
"These guidelines govern how the identity is applied."
"Approved color palettes, typefaces, page layouts, fonts, and others are factors commonly included in corporate guidelines."
"Corporate identity is a primary goal of corporate communication, aiming to build and maintain company identity."
"A corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines."
"Aiming to build and maintain company identity."
"The corporate identity is typically visualized by branding and with the use of trademarks."
"Advertising is one of the things that can contribute to a company's corporate identity."
"Public relations is one of the things that can contribute to a company's corporate identity."
"A corporate identity or corporate image is the manner in which a corporation, firm, or business enterprise presents itself to the public."
"No, it can also include things like product design, advertising, public relations, etc."
"These guidelines govern how the identity is applied."
"A corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines."