- "A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one." - "This may be to carry out a social change, or to resist or undo one."
Explores the importance of framing and messaging in the success of social movements, including framing strategies, media strategies, and communication networks.
Social Movement Theory: Understanding the theories that lay the foundation for social movement research and practice, including resource mobilization, political process theory, and culture theory.
Framing: The way in which people understand and interpret a particular issue, event, or idea based on selective emphasis and exclusion of certain information.
Messaging: The strategic use of language and communication techniques to persuade and mobilize a target audience or the general public.
Audience Analysis: Understanding the characteristics and values of the target audience for a social movement's message or action, and adapting messaging and framing strategies accordingly.
Structure of Social Movements: Understanding the organizational and strategic structure of social movements, including leadership, networks, alliances, and tactical innovation.
Communication Technology: Understanding the ways in which communication technology has impacted social movements and how they use it to frame and message their cause.
Symbolic Interactionism: Understanding the ways in which people create and interpret meaning through symbols and communication, and how social movements can use symbolism to convey their message.
Identity Politics: Understanding the ways in which social identities, including race, gender, sexuality, and class, intersect with social movements, and how they can be used in messaging and framing.
Public Opinion and the Media: Understanding the role of media in shaping public opinion and how social movements can use them to frame their message and build public support.
Ethics of Framing and Messaging: Understanding the ethical implications of framing and messaging strategies, including issues of authenticity, transparency, and accountability.
Diagnostic framing: It identifies a problem or an issue in a society and provides a clear understanding of its causes.
Motivational framing: This type of framing aims to motivate people to take action against social issues by appealing to their emotions and values.
Prognostic framing: Prognostic framing emphasizes possible solutions and strategies to solve social problems.
Identity framing: This type of framing creates a sense of identity among members of the social movement to promote solidarity.
Frame bridging: This frame type links different groups together and identifies common ground to promote a shared agenda.
Frame alignment: Frame alignment occurs when different social movements or groups come together and align their goals of action.
Frame extension: It extends the current frame by making a connection between different issues and impacts.
Frame amplification: This type of framing emphasizes or highlights an issue to get people's attention.
Frame transformation: Frame transformation refers to changing the dominant frame in a society or changing the way people view an issue.
Frame reflection: Frame reflection involves the critical analysis of the framing process and making adjustments or improvements.
- "It is a type of group action and may involve individuals, organizations, or both." - "They represent a method of social change from the bottom within nations."
- "Political science and sociology have developed a variety of theories and empirical research on social movements." - "Some research in political science highlights the relation between popular movements and the formation of new political parties." - "Sociologists distinguish between several types of social movements examining things such as scope, type of change, method of work, range, and time frame."
- "Modern Western social movements became possible through education (the wider dissemination of literature) and increased mobility of labor due to industrialization and urbanization." - "The freedom of expression, education, and relative economic independence prevalent in modern Western culture are responsible for the unprecedented number and scope of various contemporary social movements."
- "Social movements have been and continue to be closely connected with democratic political systems." - "Occasionally, social movements have been involved in democratizing nations, but more often they have flourished after democratization."
- "Modern movements often use technology and the internet to mobilize people globally." - "Adapting to communication trends is a common theme among successful movements."
- "Research is beginning to explore how advocacy organizations linked to social movements use social media to facilitate civic engagement and collective action."
- "They represent a method of social change from the bottom within nations." - "They may empower oppressed populations to mount effective challenges and resist the more powerful and advantaged elites."
- "They represent a method of social change from the bottom within nations."
- "Many of the social movements of the last hundred years grew up, like the Mau Mau in Kenya, to oppose Western colonialism."
- "Sociologists distinguish between several types of social movement examining things such as scope, type of change, method of work, range, and time frame." - "Some research in political science highlights the relation between popular movements and the formation of new political parties."
- "Over the past 200 years, they have become part of a popular and global expression of dissent."
- "Adapting to communication trends is a common theme among successful movements."
- "Modern Western social movements became possible through education (the wider dissemination of literature) and increased mobility of labor due to industrialization and urbanization."
- "They represent a method of social change from the bottom within nations."
- "Occasionally, social movements have been involved in democratizing nations, but more often they have flourished after democratization."
- "Social movements have been described as 'organizational structures and strategies that may empower oppressed populations to mount effective challenges and resist the more powerful and advantaged elites'."
- "Modern movements often use technology and the internet to mobilize people globally." - "Adapting to communication trends is a common theme among successful movements."
- "Sociologists distinguish between several types of social movement examining things such as scope, type of change, method of work, range, and time frame."
- "Research is beginning to explore how advocacy organizations linked to social movements use social media to facilitate civic engagement and collective action."