"In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors."
The role of culture and media in social change movements and how they impact perceptions of social issues and influence public opinion.
Cultural theory: The study of culture as a complex and dynamic system of symbols, values, and practices that influence social norms, identity formation, and power relations.
Media theory: The study of the role, impact, and influence of media on society, culture, and politics.
Cultural anthropology: The study of human cultures, behaviors, and practices, including their historical and contemporary aspects.
Critical race theory: The study of the intersection between race, power, and social justice with an emphasis on how race and racism are constructed and perpetuated in media and culture.
Gender studies: The study of how gender identities, norms, and relations are constructed, performed, and represented in culture, including media.
Postcolonial studies: The study of the legacies of colonialism, including cultural imperialism, and the ways in which they continue to impact society, culture, and media.
Globalization studies: The study of the economic, cultural, and political processes that have brought about interconnectedness and interdependence across national boundaries, including the role of media and cultural industries.
New media studies: The study of digital technologies and their impact on culture, society, and media practices, including social media and mobile communication.
Media literacy: The ability to critically analyze and evaluate media messages, including their social and cultural impact.
Popular culture studies: The study of everyday cultural practices and expressions, including music, film, television, and other media, as well as their relationship to power, identity, and social change.
Popular culture: Refers to culture that is consumed and enjoyed by the masses. This includes movies, music, video games, and other forms of entertainment that are widely popular.
Mass culture: Refers to the culture that is produced and distributed by mass media outlets such as television, radio, and the internet. This culture is often more commercialized and standardized than other forms of culture.
High culture: Refers to the culture that is considered more refined and sophisticated than popular and mass cultures. This includes fine art, classical music, literature, and theater.
Subculture: Refers to the culture that exists within a larger society but has its own distinct beliefs, practices, and values. Examples of subcultures include punk, goth, and hip-hop.
Counter-culture: Refers to cultural movements that define themselves in opposition to mainstream culture. Examples include the Beat generation, hippie movement, and punk rock.
Youth culture: Refers to the culture that is created and consumed by young people. This includes trends in music, fashion, and entertainment that cater to the interests of adolescents and young adults.
Corporate culture: Refers to the culture that exists within a corporation or business organization. This includes the values, beliefs, and practices that guide the behavior of employees and the company as a whole.
Global culture: Refers to the culture that is shared and consumed by people from different parts of the world. This includes the spread of Western culture and values through globalization.
Digital culture: Refers to the culture that emerges from the use of digital technologies such as social media, online communities, and virtual reality. This includes the creation of new forms of art and entertainment that are specifically designed for digital platforms.
Folk culture: Refers to the traditional culture that is passed down through generations in a particular region or community. This includes folk music, dance, and art that reflect the customs and history of a specific group of people.
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."
"The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors to perceptions of violence, from evaluations of scientists to our understanding of others' opinions."
"The overall influence of mass media has changed drastically over the years, and will continue to do so as the media itself develops."
"In the new media environment, we have dual identities - consumers and creators. We not only obtain information through new media, but also disseminate information to wide audiences."
"Thus, it is important for physicians to discuss with parents their child's exposure to media and to provide guidance on age-appropriate use of any media, including television, radio, music, video games, and the Internet."
"Bryant and Zillmann defined media effects as 'the social, cultural, and psychological impact of communicating via the mass media'."
"Perse stated that media effects researchers study 'how to control, enhance, or mitigate the impact of the mass media on individuals and society'."
"Lang stated media effects researchers study 'what types of content, in what type of medium, affect which people, in what situations'."
"McLuhan points out in his media ecology theory that 'The medium is the message'."
"Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs."
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."