- "Audience theory offers explanations of how people encounter media, how they use it, and how it affects them."
Understanding the role and influence of media audiences.
Media consumption patterns: This topic deals with how audiences consume different types of media, such as television, radio, newspapers, and online platforms.
Audience demographics: This refers to the characteristics of media consumers, such as age, gender, race, income, education, and occupation.
Media effects: This refers to the impact that media has on individuals and society, including changes in attitudes, beliefs, behavior, and culture.
Media representation: This refers to how media portrays different groups of people, such as women, minorities, and marginalized communities.
Media literacy: This refers to the ability of individuals to critically analyze and understand media messages, including their social, cultural, and political implications.
Media ownership and control: This refers to the concentration of media ownership in the hands of a few large corporations and how it affects media content and democracy.
Globalization and media: This refers to how media is affected by globalization, including the spread of media across borders and the dominance of Western media in the international market.
Media and identity: This refers to how media can shape and reflect individual and collective identities, including gender, race, nationality, and sexuality.
Media and power: This refers to how media is used to maintain and exercise power by governments, corporations, and other institutions.
Media activism: This refers to the use of media by individuals and groups to promote social, political, and cultural change, including the role of social media in mobilizing protests and activism.
Active Audiences: Active audiences are individuals who engage with media content and use it actively. They are active participants in the media content’s consumption, interpretation and evaluation.
Passive Audiences: Passive audiences are individuals who consume media content without any active participation or engagement. They are passive recipients of the message or content being presented to them.
Niche Audiences: Niche audiences are small groups of people who share similar interests, behaviours or characteristics. Niche audiences are usually targeted by media producers of that niche, and they engage with and consume specific types of media content.
Mass Audience: Mass Audience is a term used to refer to the large and heterogeneous group of individuals who consume mainstream media or popular media culture.
Global Audience: Global Audience refers to the audience that receives and consumes media content from around the world, without any geographical or cultural limitations.
Local Audience: Local Audience refers to the audience who consume media content that is produced or tailored to cater to the specific needs, interests and culture of a particular geographic region.
National Audience: National Audience refers to the audience who are consuming media content that is produced to cater to a particular nation’s cultural, political or social factors.
Social Media Audience: Social Media Audience refers to people who use social media platforms to communicate with their peers, friends and family; share personal experiences; and express their opinions and views.
Generation-Based Audience: Generation-Based Audience is a term used to refer to a particular age group or generation, such as Baby Boomers, Gen X, Millennials, and Generation Z.
Professional Audience: Professional Audience is a group of people who consume media content in their professional capacity, such as journalists, researchers, lawyers, or academics.
Consumer Audience: Consumer Audience is a term used to refer to the audience of a particular product or brand, who consume media content related to that product.
Cultural Audience: Cultural Audience is a group of people who consume media content related to a specific culture or subculture, such as music, art, fashion, or sports.
- "Audience theories can be rooted in the social sciences, rhetoric, literary theory, cultural studies, communication studies, and network science."
- "Audience theories can also be pitched at different levels of analysis ranging from individuals to large masses or networks of people."
- "James Webster suggested that audience studies could be organized into three overlapping areas of interest."
- "One conceives of audiences as the site of various outcomes."
- "A second conceptualizes audiences as agents who act upon media."
- "This includes the literature on selective processes, media use, and some aspects of cultural studies."
- "The third sees the audience as a mass with its own dynamics apart from the individuals who constitute the mass."
- "This perspective is often rooted in economics, marketing, and some traditions in sociology."
- "Audience theory is concerned with people’s relationship to various forms of media."
- "Although the concept of an audience predates media, most audience theory is concerned with people’s relationship to various forms of media."
- "There is no single theory of audience, but a range of explanatory frameworks."
- "These can be rooted in the social sciences, rhetoric, literary theory, cultural studies, communication studies, and network science."
- "Audience theories can be pitched at different levels of analysis ranging from individuals to large masses or networks of people."
- "One conceives of audiences as the site of various outcomes. […] A second conceptualizes audiences as agents who act upon media. […] The third sees the audience as a mass with its own dynamics apart from the individuals who constitute the mass."
- "This runs the gamut from a large literature on media influence to various forms of rhetorical and literary theory."
- "This includes the literature on selective processes, media use, and some aspects of cultural studies."
- "This perspective is often rooted in economics, marketing, and some traditions in sociology."
- "Audience theory offers explanations of how people encounter media, how they use it, and how it affects them."
- "Audience theory offers explanations of how people encounter media, how they use it, and how it affects them."