"In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors."
How media contributes to the formation and negotiation of personal and social identities.
Mass media: Mass media refers to the communication channels and platforms that enable the production and distribution of news, entertainment, and other content to a broad audience. The study of media sociology focuses on the relationship between mass media and society.
Culture and society: Culture and society are the framework within which media operates, and media contribute to the construction, maintenance, and transformation of culture and society. The relationship between media, culture, and society is complex and dynamic.
Media representation: Media representation refers to the ways in which media shapes people's perceptions of reality, including identity, ethnicity, gender, class, and sexuality. It includes stereotypes and tropes used by media to depict different social groups.
Power and ideology: Power and ideology are fundamental concepts in media sociology that help us to understand how media affects identity formation and representation. Power refers to the ability to influence others' behavior or decision-making, while ideology refers to a system of beliefs or values that shape our understanding of the world.
The role of media in identity formation: The role of media in identity formation refers to the ways in which media shapes the development of personal and social identity. For instance, social media platforms are instrumental in shaping the way we perceive ourselves.
Media effects: Media effects are the changes in attitudes, beliefs, and behavior that occur as a result of exposure to media. The effects of media on identity are significant.
Media ownership and control: Media ownership and control refer to the concentration of media ownership in the hands of a few companies or individuals. It has been shown that such a concentration leads to the shaping of media content, which can affect identity formation and representation.
Globalization of media: The globalization of media refers to the spread of media content across national borders. The impact of globalization on identity formation and representation is significant.
Digital media and identity: Digital media refer to the technologies and platforms that facilitate the creation, distribution, and consumption of multimedia content. The impact of digital media on identity formation and representation is significant.
Media literacy: Media literacy refers to the ability to access, analyze, evaluate, and create media content. It is a critical aspect of media sociology that can help people to navigate media content and its potential impact on identity formation and representation.
Mass media: Includes television, radio, newspapers, magazines, web-based platforms, and social media. The impact of the mass media on identity formation is significant, as it shapes individual perceptions and beliefs about oneself and others.
Alternative media: Comprises media sources that go beyond the traditional mainstream media. They are characterized by a more independent, subversive, and individualistic approach to reporting events and issues.
Social media: Platforms that enable people to share and exchange information and ideas across networks. Social media is a prominent platform for creating and projecting personal identities through text, images, and videos.
Cultural identities: Ethnic, religious, linguistic, and gender identities. These are shaped by cultural traditions, customs, and beliefs that are transmitted through media, creating unique identities for individuals and groups.
National identities: The sense of belonging to a particular nation, shaped by shared cultural, linguistic, and historical experiences, and mediated through national media.
Global identities: Emergent identities that transcend traditional concepts of nation, ethnicity, or religion, created by globalization processes, such as social and economic migration and technological advancements.
Personal identity: The subjective sense of self, encompassing personality traits, values, beliefs, and identity narratives, shaped by various media sources and platforms.
Intersectionality: Refers to the ways in which different aspects of identity, such as race, gender, class, and sexuality, intersect, combine and interact, creating complex and multifaceted identities.
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."
"The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors to perceptions of violence, from evaluations of scientists to our understanding of others' opinions."
"The overall influence of mass media has changed drastically over the years, and will continue to do so as the media itself develops."
"In the new media environment, we have dual identities - consumers and creators. We not only obtain information through new media, but also disseminate information to wide audiences."
"Thus, it is important for physicians to discuss with parents their child's exposure to media and to provide guidance on age-appropriate use of any media, including television, radio, music, video games, and the Internet."
"Bryant and Zillmann defined media effects as 'the social, cultural, and psychological impact of communicating via the mass media'."
"Perse stated that media effects researchers study 'how to control, enhance, or mitigate the impact of the mass media on individuals and society'."
"Lang stated media effects researchers study 'what types of content, in what type of medium, affect which people, in what situations'."
"McLuhan points out in his media ecology theory that 'The medium is the message'."
"Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs."
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."