"In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors."
Looks at the nature of media content, ranging from news reporting to entertainment, and how it reflects and shapes cultural values, norms, and identities.
Media content: This refers to the type and form of media being produced or consumed, such as TV shows, movies, newspapers, magazines, websites, social media platforms, advertisements, and more.
Media consumption: This involves how people interact with and consume media, including time spent on media, types of media consumed, and attitudes towards media.
Media effects: This examines how different types of media can impact our attitudes, beliefs, behaviors, and perceptions, as well as their potential to shape our worldviews.
Media ownership: This refers to who controls and owns media companies, and how this impacts the content being produced, as well as the distribution and availability of media.
Media regulation: This refers to the rules and policies governing media content, including censorship, content standards, ratings, and advertising restrictions.
Media globalization: This examines the impact of media on different cultures and societies, as well as the spread of media content and technologies around the world.
Media audiences: This involves the ways in which different groups of people engage with and interpret media content, including demographic factors, cultural background, and social experiences.
Media representation: This considers how different groups are framed and represented in media content, including issues related to gender, race, ethnicity, age, and sexuality.
Media production: This involves how media content is produced, including the creative process, technology, and the business of media production.
Media history: This examines the evolution of media technologies, industries, and content over time, as well as the social and cultural impact of different types of media.
Print media: Refers to newspapers, magazines, books, and other physical forms of written content. This media content usually includes articles, photos, and advertisements, among others.
Broadcast media: Refers to television, radio, and other forms of media that are transmitted over the airwaves. This type of media content usually includes news programs, dramas, sitcoms, talk shows, and advertisements, among others.
Online media: Refers to digital media that is accessed and distributed over the internet. This type of media content usually includes websites, blogs, social media platforms, online news outlets, and other digital platforms.
Film: Refers to motion picture productions that are shown in theaters, on television, or through streaming services. This type of media content usually includes feature films, documentaries, and animations, among others.
Music: Refers to audio content that is composed and performed by artists. This type of media content usually includes singles, albums, concerts, and music videos.
Video games: Refers to digital games that are played on various platforms. This type of media content usually includes console games, mobile games, and computer games.
Art: Refers to visual content that is created by artists. This type of media content usually includes paintings, sculptures, installations, and digital graphics.
Theater: Refers to live performances that usually take place in theaters, auditoriums, or other performance spaces. This type of media content usually includes plays, musicals, and other stage productions.
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."
"The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors to perceptions of violence, from evaluations of scientists to our understanding of others' opinions."
"The overall influence of mass media has changed drastically over the years, and will continue to do so as the media itself develops."
"In the new media environment, we have dual identities - consumers and creators. We not only obtain information through new media, but also disseminate information to wide audiences."
"Thus, it is important for physicians to discuss with parents their child's exposure to media and to provide guidance on age-appropriate use of any media, including television, radio, music, video games, and the Internet."
"Bryant and Zillmann defined media effects as 'the social, cultural, and psychological impact of communicating via the mass media'."
"Perse stated that media effects researchers study 'how to control, enhance, or mitigate the impact of the mass media on individuals and society'."
"Lang stated media effects researchers study 'what types of content, in what type of medium, affect which people, in what situations'."
"McLuhan points out in his media ecology theory that 'The medium is the message'."
"Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs."
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."