This refers to the cultural and ideological beliefs and values that shape the way people think about language and its relationship to gender, power, and identity. Language ideology can influence how people perceive and evaluate different language varieties, accents, and styles, as well as how they perceive and evaluate different speakers based on their gender, race, ethnicity, class, and other factors. For instance, some language ideologies may privilege "standard" or "prestigious" dialects and penalize non-standard or vernacular dialects, which can have gendered implications.