Refers to the underlying values, opinions, and concerns that shape a person's political behavior. This topic covers the formation and change of political attitudes, ideological orientations, political efficacy, and political socialization.
Ideology: Concepts and beliefs that shape political attitudes and behavior.
Partisanship: Loyalty and affiliation to a political party.
Political culture: Shared values and beliefs within a society or country’s political system.
Public opinion: Beliefs and attitudes held by a population on various political issues.
Voting behavior: Factors that influence how individuals vote in elections.
Media influence: Impact of media on political attitudes and behavior.
Interest groups: Organizations that influence political attitudes and behavior of members.
Campaigns and elections: Role of campaigns and elections on political attitudes and behavior.
Mobilization: Strategies to encourage groups to participate in the political process.
Political socialization: Factors that shape individuals’ political attitudes and beliefs, including family, education, and religion.
Political psychology: Study of how individual psychological factors, such as personality traits and emotions, influence political attitudes and behavior.
Political communication: How political messages are conveyed and received by audiences.
Political ideology and religion: The impact of religion on political attitudes and behavior.
Political rhetoric: The use of language and symbols for political persuasion.
Political polarization: Growing divide between political beliefs and attitudes within society.