"Promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature."
This covers how to build an audience for your spoken word performances, including how to create promotional materials, how to market your performances, and how to engage with your audience both online and offline.
The Marketing Mix: The four Ps of marketing – product, price, promotion, and place – and how they work together to create effective marketing strategies.
Target Audience: Identifying the group of people who are most likely to be interested in a particular product or service.
Branding: The process of creating a unique and recognizable identity for a product or service through design, messaging, and communication.
Advertising: Strategies for promoting a product or service through various forms of media, including print, television, and online channels.
Sales Promotion: Techniques to create consumer interest, trial, and purchasing of a product or service via various strategies such as coupons, contests, and samples.
Public Relations: Strategies to enhance the brand’s reputation and manage any negative news about the brand.
Market Research: Methods for gathering and analyzing data about customer preferences and behaviors that can be used to inform marketing and product development decisions.
Marketing Communications: Transmission of a marketing message through a variety of communication channels.
Social Media: The use of social networking websites and applications to promote a product or service.
Marketing Analytics: The measurement and analysis of marketing activities and data to optimize marketing strategies and budgets.
Word of mouth marketing: It involves promoting a product or service through verbal communication, typically by satisfied customers talking about their positive experiences to others.
Public speaking: It involves getting up in front of a group of people and presenting information in a way that promotes a product or service.
Telemarketing: It involves marketing through phone calls, usually to targeted individuals or businesses in order to sell a product or service.
Sales presentations: It involves presenting information about a product or service to a potential customer in order to convince them to make a purchase.
Trade shows: Industry-specific exhibitions where companies showcase their products and services to potential customers.
Webinars: Online seminars where participants can hear and see product presentations, promotions, or training.
Event promotions: These are events such as concerts, festivals, or sporting events that allow businesses to market and promote their products or services to a targeted audience.
Influencer marketing: It involves partnering with relevant social media influencers or bloggers to promote your product or service and gain exposure through their followers' network.
Viral marketing: It involves creating unique and compelling content that generates buzz and shares through various channels, such as social media, word-of-mouth, email, etc.
Affiliate marketing: It involves partnering with other businesses or individuals to promote your product or service, and rewarding them for any sales generated through their referral link.
"The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty."
"The market mix includes the four Ps, i.e., product, price, place, and promotion."
"The different components of the promotional mix or promotional plan include personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth, and may also include event marketing, exhibitions and trade shows."
"A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element."
"It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route."
"Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual."
"Most of the time, marketing communication used in promotion is persuasive in nature."
"The aim of promotion is to create brand loyalty."
"The aim of promotion is to increase brand awareness."
"The basic elements of the market mix are product, price, place, and promotion."
"Promotion is one of the basic elements of the market mix."
"Promotion covers the methods of communication that a marketer uses to provide information about its product."
"Examples of marketing communication methods in promotion include personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth, and may also include event marketing, exhibitions and trade shows."
"Promotion helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route."
"The objectives of promotion are to create interest, generate sales, and create brand loyalty."
"Promotion can be either a cognitive or emotional route."
"Promotion aims to inform target audiences of the relative merits of a product, service, brand or issue."
"The different components of the promotional mix are personal selling, advertising, sales promotion, direct marketing, publicity, and word of mouth. It may also include event marketing, exhibitions and trade shows."
"A promotional plan specifies how much attention to pay to each element in the promotional mix and what proportion of the budget should be allocated to each element."