- "Puppetry is a form of theatre or performance that involves the manipulation of puppets – inanimate objects, often resembling some type of human or animal figure, that are animated or manipulated by a human called a puppeteer."
Promoting and marketing puppet performances, including developing a following and seeking out performance opportunities.
Target audience: Identifying the specific group of people that will be interested in the puppetry shows.
Branding: Creating a strong and recognizable image for the puppetry company.
Marketing strategies: Developing a plan to attract and retain customers.
Product positioning: Understanding how the puppetry shows fit into the market and identifying unique selling points.
Public relations: Building relationships with the media, other companies, and the community.
Pricing: Determining the appropriate price points for the puppetry shows and merchandise.
Advertising: Creating and placing advertisements in various media channels.
Social media marketing: Utilizing social media platforms to reach and engage with audiences.
Event marketing: Planning and executing events to promote the puppetry shows.
Sales promotions: Offering discounts, giveaways, or other incentives to drive sales.
Customer relationship management: Nurturing existing customers and fostering repeat business.
Analytics and tracking: Measuring the effectiveness of marketing and promotion efforts and making adjustments as needed.
Partnerships and collaborations: Collaborating with other businesses, organizations, or individuals to reach new audiences.
SEO/SEM: Improving online search rankings and placement through search engine optimization (SEO) and search engine marketing (SEM).
Copywriting and content creation: Crafting compelling messaging and creating engaging content for various marketing channels.
Email marketing: Leveraging email newsletters and campaigns to promote puppetry shows and products.
Influencer marketing: Partnering with individuals or organizations with large followings to promote puppetry shows and products.
Guerrilla marketing: Developing creative and unconventional marketing strategies to stand out and capture attention.
Experiential marketing: Creating memorable and interactive experiences to promote the puppetry shows.
Location-based marketing: Targeting audiences based on their physical location, such as nearby events or venues.
Social Media Marketing: Using social media platforms like Facebook, Twitter, Instagram, and Snapchat to advertise your puppetry business, showcase your work, and connect with potential customers.
Content Marketing: Creating high-quality blog posts, videos, and other types of content that promote your puppetry skills and services.
Email Marketing: Sending regular email newsletters to your subscribers to keep them updated about your recent works, promotions, and events.
Search Engine Marketing: Using search engine optimization (SEO) and pay-per-click (PPC) advertising to increase your website's visibility on search engines like Google.
Influencer Marketing: Partnering with social media influencers who have a significant following in the puppetry niche to promote your brand.
Guerrilla Marketing: Using unconventional tactics such as street performances and flash mobs to create buzz and promote your puppetry business.
Event Marketing: Participating in relevant trade shows, puppetry competitions, and other events to network and showcase your work.
Referral Marketing: Encouraging existing customers to refer your puppetry services to their friends and family in exchange for rewards.
Affiliate Marketing: Working with affiliate networks to promote your puppetry services and paying a commission for each sale made through their referral.
Public Relations: Getting press coverage for your puppetry company through media outlets, blogs, and online publications to increase brand visibility and authority.
- "The script for a puppet production is called a puppet play."
- "Puppeteers use movements from hands and arms to control devices such as rods or strings to move the body, head, limbs, and in some cases the mouth and eyes of the puppet."
- "The puppeteer sometimes speaks in the voice of the character of the puppet, while at other times they perform to a recorded soundtrack."
- "There are many different varieties of puppets, and they are made of a wide range of materials, depending on their form and intended use."
- "The simplest puppets are finger puppets, which are tiny puppets that fit onto a single finger."
- "Sock puppets... operated by inserting one's hand inside the sock, with the opening and closing of the hand simulating the movement of the puppet's 'mouth'."
- "A hand puppet or glove puppet is controlled by one hand which occupies the interior of the puppet and moves the puppet around."
- "Punch and Judy puppets are familiar examples."
- "Japanese Bunraku puppets... require two puppeteers for each puppet."
- "Marionettes are suspended and controlled by a number of strings, plus sometimes a central rod attached to a control bar held from above by the puppeteer."
- "Rod puppets... have more movement possibilities as a consequence than a simple hand or glove puppet."
- "Puppetry is a very ancient form of theatre which was first recorded in the 5th century BC in Ancient Greece."
- "Some forms of puppetry may have originated as long ago as 3000 years BC."
- "Puppetry takes many forms, but they all share the process of animating inanimate performing objects to tell a story."
- "Puppetry occurs in almost all human societies..."
- "Puppets are used... as sacred objects in rituals."
- "Puppets are used... as symbolic effigies in celebrations such as carnivals."
- "Puppets are used... as a catalyst for social and psychological change in transformative arts."
- "Puppets are used... for the purpose of entertainment through performance, as sacred objects in rituals, as symbolic effigies in celebrations such as carnivals, and as a catalyst for social and psychological change in transformative arts."