- "Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner."
An exploration of how to build media relationships, pitch stories to journalists, and handle media interviews effectively.
- "Media relations" refers to the relationship that a company or organization develops with journalists, whereas "public relations" extends that relationship beyond the media to the general public."
- "Integrated marketing attempts to unify all aspects of marketing communication. This can include advertising, sales promotion, public relations, direct marketing, and social media to create consistent, customer-focused messaging."
- "The news media cannot be controlled — they have ultimate control over whether stories pitched to them are of interest to their audiences."
- "One way to ensure a positive working relationship with media personnel is to become deeply familiar with their 'beats' and areas of interest."
- "Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information. A media list can assist in determining which media outlet may be the most interested in a particular story."
- "Launch of a new product/service, Initiation of new factories/offices, Financial results, Organization sponsored events or awards, Launch of organization promotional campaigns, Recent disasters, strikes or organizational closures, Awards/accolades for the company, Visits from company dignitaries/celebrities, Involvement in local/community activities, Community engagement"
- "Working with the media on behalf of an organization allows for awareness of the entity to be raised as well as the ability to create an impact with a chosen audience."
- "It allows access to both large and small target audiences and helps in building public support and mobilizing public opinion for an organization."
- "The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising."
- "This is all done through a wide range of media and can be used to encourage two-way communication."
- "Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice."
- "The media can consist of thousands of magazine publications, newspapers, and TV and radio stations."
- "It is possible for communication between the media and the organization to be initiated by either side."
- "Integrated marketing attempts to unify all aspects of marketing communication. This can include advertising, sales promotion, public relations, direct marketing, and social media to create consistent, customer-focused messaging."
- "It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization."
- "The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising."
- "The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising."
- "One way to ensure a positive working relationship with media personnel is to become deeply familiar with their 'beats' and areas of interest."
- "Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner."