"Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed."
The study of typefaces, font families, and the layout of printed text to create effective print designs.
History of Typography: Understanding the evolution of typography and major milestones in its development (e.g. Gutenberg’s movable type, the industrial revolution) to develop a deeper appreciation of the field.
Anatomy of Typography: Learning about the different components of typography; stroke, counter, serifs and sans serifs, kerning, tracking and leading to help understand how these to work together to create the perfect match.
Type Classification: Differentiating between serif, sans-serif, script, and decorative typefaces to choose the appropriate typeface for a given context.
Font Selection: Learning how to choose appropriate fonts, and identify factors that influence choice such as legibility, readability, and aesthetic appropriateness.
Font Pairing: Understanding the criteria when pairing fonts, understanding how to read, matching fonts and the creative process that goes into pairing.
Letter Case: Understanding the difference between Uppercase, Lowercase, and Title case, and how each can impact the overall design.
Grid Typography: Understanding the various Grid systems used to organize, layout and arrange typography so that graphics or texts can be arranged, organized and structured.
Kerning, Tracking and Leading: This covers spacing between the characters of a font, which is often overlooked when creating a design.
Color and Typography: Understanding the psychology of colour and how it can be used purposefully in typography to convey specific emotions and feelings.
Hierarchy: Learning how to create visual hierarchy in typography which means structuring typography so that information is communicated in a clear and logical order.
Principles of Typography: Understanding the basic principles that govern typography including harmony, balance, proximity, alignment and contrast.
International Typography: Understanding typographic trends and history of typography that influences and shapes design and printing today.
Display Typography: Understanding details on poster, headline, and merchandising type design.
Typography as a Digital Design Element: Understanding how Typography techniques are carried over into digital marketing and design.
Serif Typeface: These are typefaces that have small lines or “serifs” at the end of the letters. They are usually used in formal or traditional documents and have a timeless look to them.
Sans Serif Typeface: These are typefaces that don’t have serifs. They give a modern and cleaner look. They are often used in digital and web-based designs.
Display Typeface: These are large, decorative typefaces that are used in headlines, banners, and advertising. They are not suitable for body text.
Script Typeface: These are typefaces that mimic handwriting styles, giving a more personal touch to designs.
Handwriting Typeface: These are typefaces that look like they were handwritten. They are great for adding a casual or informal feel to a design.
Monospace Typeface: These are typefaces where every character takes the same amount of space. They are often used for coding, programming, and in typewriter designs.
Decorative Typeface: These are typefaces that have a unique design, like shapes or ornaments embedded with fonts. They are used mostly for logos, titles, and branding.
Grunge Typeface: These are typefaces that appear to be distressed, worn, or aged. They are perfect for retro and vintage designs.
Blackletter Typeface: These are typefaces that are based on medieval manuscripts, with thick and thin strokes in intricate designs.
Display Sans Typeface: These are typefaces with a bold and impactful design, mostly used in marketing, advertising, and poster designs.
Slab Serif Typeface: These are typefaces with thick and bold serifs, often used in headlines and titles, making it appear more noticeable.
Transitional Typeface: These are typefaces combining the old-style and modern design. They give formal and classic aesthetics, suitable for various documents and publications.
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process."
"Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Thus, at a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision, typography may be encountered that fails to achieve its principal objective: effective communication."
"Until the Digital Age, typography was a specialized occupation."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"The art and technique of arranging type to make written language legible, readable and appealing when displayed."
"The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning)."
"Typography also may be used as an ornamental and decorative device, unrelated to the communication of information."
"...now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution."
"Most typographers do not design typefaces, and some type designers do not consider themselves typographers."
"Digitization opened up typography to new generations of previously unrelated designers and lay users."
"...the application of principles and best practices developed over generations of skilled workers and professionals has diminished."
"Typography may be encountered that fails to achieve its principal objective: effective communication."
"At a time when scientific techniques can provide evidence that supports established practice (legibility or brand recognition achieved through the appropriate use of serifs, letter case, letter forms, contrast, spacing, etc.) through understanding the limitations of human vision..."