The study of management principles and practices in the printing industry, including production scheduling, quality control, and cost management.
Printing technology: It covers the knowledge of different types of printing technologies like offset lithography, digital printing, flexography, gravure, letterpress, etc.
Color management: Color theory, color measurement, and calibration, and color reproduction are some significant things within color management, providing details on controlling colors across various print media and devices.
Print media and finishing: This subject involves the various substrates such as paper, vinyl, plastic, and cloth that are typically used in the printing industry.
Printing cost estimation: It is a crucial aspect of printing industry management because it calculates the cost that goes into the printing process, making it a necessary tool for budgeting and pricing.
Quality control: Quality control measures are requisite in print media to ensure that the final product is accurate, constant, and visually appealing.
Press operations: It involves the knowledge of printing press operations, press maintenance, and troubleshooting to produce high-quality prints.
Workflow management: This topic covers the organization and execution of the printing process, from artwork design to production and delivery, for effective and efficient management.
Sales and marketing: Marketing plans and methods to attract customers are just as essential as printing itself.
Customer service: Providing excellent customer service is an integral part of this industry to ensure repeat business and maintain market relevance.
Production management: This incorporates the knowledge of the entire process, from prepress preparation to finishing, and the supervision and coordination of different departments involved.
Print Production Manager: This individual oversees the production process from start to finish, including pre-press, printing, binding, and finishing.
Material Procurement Manager: This individual is responsible for sourcing and purchasing materials such as paper, ink, and other supplies needed for the printing process.
Sales and Marketing Manager: This individual is responsible for overseeing the sales and marketing efforts of the print media business, including advertising, sales promotions, and public relations.
Print Shop Manager: This individual is responsible for managing the day-to-day operations of a print shop, including overseeing staff, scheduling jobs, and ensuring on-time delivery of projects.
Project Manager: This individual is responsible for managing complex printing projects from start to finish, including coordinating with clients, designers, and printer operators.
Quality Assurance Manager: This individual is responsible for ensuring that printing projects meet the highest quality standards by implementing quality control processes and procedures.
Customer Service Manager: This individual is responsible for managing customer relations and ensuring that clients are satisfied with their printed materials.
Graphic Designer: This individual creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.
Printing Press Operator: This individual operates a printing press and is responsible for maintaining the machinery and producing high-quality prints.
Finishing Technician: This individual is responsible for finishing printed materials, such as binding, cutting, and laminating.