The study of core design principles, including balance, contrast, rhythm, and unity, used to create effective print designs.
Proximity: The visual arrangement of elements to create a clear and logical relationship between them.
Alignment: The placement of objects on a page to create a sense of balance and cohesiveness.
Contrast: The use of different visual elements to create emphasis and hierarchy.
Repetition: The use of recurring design elements to establish consistency and unity.
White space: The use of empty space to create breathing room, highlight important elements, and establish a sense of balance.
Typography: The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Color theory: The study of how colors interact with each other, and how they can be used to create visual appeal and convey meaning.
Image use and manipulation: The selection and use of images to enhance a design and convey the intended message.
Layout: The arrangement of images and text on a page, including consideration of elements such as margins, columns, and gutters.
Branding and identity design: The creation and use of design elements to establish a consistent and recognizable identity for a company or organization.
Alignment: Everything on a page should visually connect to something else.
Hierarchy: Visual importance is established by arranging elements according to order of importance.
Contrast: Differences in color, size, shape, and other design elements create visual interest and emphasis.
Repetition: Using the same design elements in multiple places on a page to create a sense of unity.
Proximity: Grouping related elements together to create a sense of organization and unity.
White Space: Negative space surrounding design elements can create a sense of balance and contrast.
Balance: Visual balance can be achieved through symmetry or asymmetry.
Scale: The use of size to emphasize importance or create visual interest.
Unity: The combination of visual elements to create a cohesive design.
Economy: The use of minimal design elements to convey maximum meaning.
Grid: The use of a grid system to create structure and organization in a design.
Typography: The use of typeface, font size, and letter spacing to communicate meaning and tone.
Color: The use of color to create mood, atmosphere, and meaning.
Contrast: Differences in color, size, shape, and other design elements create visual interest and emphasis.
Alignment: Everything on a page should visually connect to something else.
Repetition: Using the same design elements in multiple places on a page to create a sense of unity.
Economy: The use of minimal design elements to convey maximum meaning.
Hierarchy: Visual importance is established by arranging elements according to order of importance.
Proximity: Grouping related elements together to create a sense of organization and unity.
Balance: Visual balance can be achieved through symmetry or asymmetry.
Unity: The combination of visual elements to create a cohesive design.
Movement: The use of design elements to create a sense of movement or flow.
Emphasis: Creating a dominant element to draw the eye and communicate importance.
Pattern: Repeating design elements to create a decorative pattern.
Space: Proper use of space can make a design feel open, airy or confined.
Contrast: Differences in color, size, shape, and other design elements create visual interest and emphasis.
Dynamic symmetry: Symmetry based on dynamic diagonals that emphasize motion.
Harmony: Visual unity achieved through proportion, color, and element arrangement.
Texture: The use of texture to create visual interest and communicate meaning.
Alignment: Everything on a page should visually connect to something else.
Repetition: Using the same design elements in multiple places on a page to create a sense of unity.
Economy: The use of minimal design elements to convey maximum meaning.
Hierarchy: Visual importance is established by arranging elements according to order of importance.
Proximity: Grouping related elements together to create a sense of organization and unity.
Balance: Visual balance can be achieved through symmetry or asymmetry.
Unity: The combination of visual elements to create a cohesive design.
Focal point: Guiding the viewer's eye to a central point of interest.
Contrast: Differences in color, size, shape, and other design elements create visual interest and emphasis.
Emphasis: Creating a dominant element to draw the eye and communicate importance.
Audience: Designing with the target audience in mind to create an effective message.