"Advertising is the practice and techniques employed to bring attention to a product or service."
The study of advertising in print media, including design, copywriting, and media planning.
Advertising Basics: An introduction to the history, structure, and impact of advertising in society.
Consumer Behavior: Understanding the psychological and behavioral aspects of consumers and their buying decisions.
Market Research: Collecting and analyzing data to identify target markets, consumer needs and preferences, and market trends.
Media Planning: Developing a strategic media plan to effectively reach the target audience through various advertising mediums, such as print, television, radio, and digital.
Copywriting: Crafting persuasive and compelling messages that resonate with the target audience and inspire them to take action.
Design and Layout: Creating visually appealing and engaging print ads that effectively communicate the message and brand identity.
Branding: Developing and building a strong brand identity that reflects the company's values, personality, and unique selling proposition.
Advertising Law and Ethics: Understanding the legal and ethical considerations of advertising, including laws regarding deceptive advertising, copyright laws, and privacy laws.
Advertising Evaluation: Assessing the effectiveness of advertising campaigns through various metrics, such as ROI, reach, frequency, and engagement.
Advertising Trends and Innovations: Keeping up with the latest trends and innovations in advertising, such as digital advertising, influencer marketing, and experiential marketing.
Newspaper Advertising: Advertising in newspapers.
Magazine Advertising: Advertising in magazines.
Billboard Advertising: Advertising on billboards.
Brochure Advertising: Advertising through printed brochures.
Direct Mail Advertising: Advertising through direct mail, like catalogs, postcards, or letters sent to consumers homes.
Catalog Advertising: Advertising through printed product catalogs.
Leaflet Advertising: Advertising through printed leaflets, usually used for promotions or sales.
Trade Publication Advertising: Advertising in trade publications directed towards specific industries.
Flyer Advertising: Advertising through printed flyers, usually handed out on streets or at events.
Coupon Advertising: Advertising through coupons in newspapers or magazines, or through direct mail campaigns.
Newsletter Advertising: Advertising in newsletters sent directly to subscribers or customers.
Print Advertisements: Advertising through print advertisements in newspapers, magazines, or other printed media.
Inserts Advertising: Advertising through inserts in newspapers, such as flyers or other promotional materials.
Display Advertising: Advertising through display ads in newspapers or magazines.
Classified Advertising: Advertising through classified ads in newspapers or magazines, usually for job postings or personal services.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."