"In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media."
Discussing the impact of advertising and financial pressures on media ethics.
Advertising regulation: Laws and regulations that govern advertising practices, including those related to truth in advertising, endorsements, and online advertising.
Sponsorship and product placement: The practice of paying for the placement or integration of a product or brand into a television program, movie, or other type of media content.
Media ownership: The concentration of media ownership in a small number of large corporations, which has been seen as a threat to independent journalism and diverse perspectives.
Propaganda: The spread of information or ideas with the aim of influencing people's opinions, often through misleading or deceptive means.
Consumer culture: A culture that revolves around the consumption of goods and services, with advertising and other media playing a key role in shaping attitudes and behaviors.
Native advertising: Advertising content that is presented in a way that looks like editorial content, often blurring the line between advertising and journalism.
Social media influencers: Individuals who use social media to promote products or services, often through sponsored posts or partnerships with brands.
Media bias: The perception or reality of partiality or unfairness in media coverage of certain issues or groups.
Newsroom decisions: The ethical considerations that journalists and media outlets face when making decisions about what stories to cover, how to present them, and what sources to use.
Public relations: The practice of managing the reputation of individuals, organizations, or companies through strategic communication with the media and other audiences.
Product Placement: This is the practice of displaying branded products prominently in television shows or movies as a means of promoting the product.
Native Advertising: This type of advertising is designed to blend in with the editorial content of a particular media outlet or website. It often appears as a sponsored article or promoted post.
Sponsored Content: This is content that is created by a brand or sponsor and is designed to appear natural and organic. It can include videos, articles, and other forms of content.
Influencer Marketing: This type of marketing involves partnering with social media influencers to promote a brand or product. It is often seen on Instagram and YouTube.
Advertorials: These are sponsored articles that appear in newspapers or magazines and are designed to look like editorial content.
Branded Entertainment: This type of advertising involves creating entertainment content, such as webisodes, movies, or television shows, that feature a brand or product in a prominent way.
Point-of-Sale Advertising: This is advertising that appears at the point of purchase, such as on posters or displays in stores.
Public Relations: This is the practice of managing and promoting the public image of a brand or organization. It includes activities such as media relations, crisis management, and corporate social responsibility.
Affiliate Marketing: This type of marketing involves promoting a brand or product through affiliate links on a website or social media platform. When someone clicks on the link and makes a purchase, the affiliate earns a commission.
Search Engine Marketing: This is the practice of using paid advertising to appear at the top of search engine results. It is often used for keywords related to a particular product or service.
"The alternative term mass culture conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century."
"The expression media culture, on the other hand, conveys the idea that such culture is the product of the mass media."
"Another alternative term for media culture is 'image culture.'"
"Media culture, with its declinations of advertising and public relations, is often considered as a system centered on the manipulation of the mass of society."
"Prominent in the development of this perspective has been the work of Theodor Adorno since the 1940s."
"Corporate media 'are used primarily to represent and reproduce dominant ideologies.'"
"Media culture is associated with consumerism, and in this sense called alternatively 'consumer culture.'"
"The term alludes to the overall impact and intellectual guidance exerted by the media (primarily TV, but also the press, radio, and cinema), not only on public opinion but also on tastes and values."
"Media culture refers to the current Western capitalist society that emerged and developed from the 20th century."
"The term alludes to the overall impact and intellectual guidance exerted by the media... not only on public opinion but also on tastes and values."
"The media (primarily TV, but also the press, radio, and cinema)"
"Western capitalist society that emerged and developed from the 20th century"
"Another alternative term for media culture is 'image culture.'"
"Media culture, with its declinations of advertising and public relations, is often considered as a system centered on the manipulation of the mass of society."
"Media culture is associated with consumerism, and in this sense called alternatively 'consumer culture.'"
"The prominent work of Theodor Adorno since the 1940s has influenced the development of this perspective."
"Corporate media 'are used primarily to represent and reproduce dominant ideologies.'"
"Like popular art did before the 20th century."
"Media culture is often considered as a system centered on the manipulation of the mass of society."