Quote: "Social media are interactive Web 2.0 Internet-based applications."
The online platforms and technologies that allow people to connect, share information, and build communities, including Facebook, Twitter, Instagram, and more.
Introduction to Social Media: Understanding the basics of social media, the platforms used, and their working.
The history of Social Media: The evolution of social media platforms from the early days to the present day.
Key Players in the Social Media Ecosystem: The major players or platforms in the social media ecosystem like Facebook, Twitter, Instagram, LinkedIn, and their roles.
Social Media Metrics: Understanding the ways to measure the success of a social media campaign, engagement, and reach achieved.
Social Media Strategy: How to create a social media strategy that aligns with the business goals, product or service, target audience, and competition.
Social Media Content Creation: Creating content that engages the audience on social media platforms, types of content to create, and the frequency of posting.
Social Media Advertising: Creating ads on social media, targeting the audience, and measuring the success of social media ads.
Organic Social Media Optimization (OSMO): Increasing organic reach on social media platforms by optimizing profile, content, and strategy.
Influencer Marketing: Collaborating with influencers to promote products or services, understanding influencer marketing campaigns, finding and working with influencers.
Social Media Crisis Management: Responding to negative comments, reviews, or social media crisis, monitoring social media mentions and identifying the sources.
Social Media Regulations: Keeping updated with the latest social media regulations and policies by different governments and platforms.
Emerging Trends in Social Media: Keeping updated with the latest social media trends, tools, and technologies to stay ahead in the game.
Competitor Analysis: Analyzing the social media strategy, content, campaigns of competitors, and learn from the best practices.
Social Media Listening: Monitoring social media channels for brand mentions, customer feedback, and responding to them promptly.
Social Media Marketing Automation: Automating social media activities like scheduling, posting, and social listening using various social media tools.
Facebook: A social networking site that allows users to share photos, videos, messages, and connect with friends and family.
Twitter: A social networking site that allows users to share short messages or "tweets" with others.
Instagram: A photo and video-sharing social networking site that allows users to share their pictures, stories, and reels.
LinkedIn: A professional networking site that lets users connect with colleagues, industry experts, and search for job opportunities.
Snapchat: A social networking site with multimedia messaging features that allows users to send photos and videos that disappear after a short time.
TikTok: A short-form, video-sharing social networking site, where users can create and share 15-second videos, is a hit among teens and young adults.
YouTube: A video-sharing site that allows users to upload, browse, and search for videos on different topics.
Pinterest: A visual discovery and bookmarking social networking site that allows users to curate and share pictures of their interests.
Reddit: A discussion forum site that allows users to post articles, comments, and engage in discussions on various topics.
Tumblr: A microblogging and social networking site that allows users to share multimedia content, create blogs, and follow others with similar interests.
WhatsApp: An instant messaging mobile application that allows users to send text and voice messages, make voice and video calls.
WeChat: A Chinese multi-purpose messaging, social networking, and mobile payment app designed for both personal and business use.
Telegram: A messaging app that focuses on security and privacy, allowing users to send encrypted messages, files, and have secret chats.
Viber: A messaging and calling app that offers free messaging, voice and video calls, and more.
Discord: A chat app used by the gaming community, where users can create servers and communicate with others via text, voice, and video chat.
Clubhouse: An invitation-only audio-chat social networking site, where users can join or start virtual rooms to discuss various topics.
Signal: A messaging app that offers end-to-end encryption, disappearing messages, and other privacy-focused features.
Zoom: A video conferencing app that allows users to have virtual meetings, webinars, and online classes.
Slack: A collaboration app that offers teams to communicate and work together on different projects.
Skype: A video and voice calling app that enables users to make free or low-cost calls to others worldwide.
Quote: "User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media."
Quote: "Users create service-specific profiles for the website or app that are designed and maintained by the social media organization."
Quote: "Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups."
Quote: "As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity."
Quote: "Users usually access social media services through web-based apps on desktops or download services that offer social media functionality to their mobile devices (e.g. smartphones and tablets)."
Quote: "Users engage with these electronic services, they create highly interactive platforms in which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online."
Quote: "Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites."
Quote: "Some of the most popular social media websites include Twitter, Facebook (and its associated Messenger), WeChat, ShareChat, Instagram, QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn."
Quote: "Social media outlets differ from traditional media in many ways, including quality, reach, frequency, usability, relevancy, and permanence."
Quote: "Social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers)."
Quote: "Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture."
Quote: "Social media can help to improve an individual's sense of connectedness with real or online communities."
Quote: "Social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments."
Quote: "Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest."
Quote: "Social media can also be used to read or share news, whether it is true or false."