"Advertising is the practice and techniques employed to bring attention to a product or service."
The practice of promoting products, services, or ideas through various media, from the earliest ads in newspapers to the sophisticated multimedia campaigns of today.
Print Advertising: The history and development of print media, including newspapers, magazines, and billboards.
Radio Advertising: The evolution of advertising on radio from its early years to modern-day advertising.
Television Advertising: The history of advertising on television, including the different types of TV advertising.
Online Advertising: The development and growth of advertising on the internet, including social media, web banners, and search engine advertising.
Advertising Methods: Different methods of advertising, including product placement, native advertising, and influencer marketing.
Advertising Ethics: The ethical considerations of advertising, including truth in advertising, the impact of advertising on society, and advertising to children.
Advertising Regulations: The laws and regulations governing advertising, including the Federal Trade Commission and the Advertising Standards Authority.
Advertising Psychology: The psychology behind why people respond to certain types of advertising.
Advertising Campaigns: The planning, execution, and evaluation of advertising campaigns, including how to set goals, develop strategies, and measure success.
Branding: The importance of branding in advertising, including how to develop a brand identity and communicate brand messages effectively.
Market Research: Gathering and analyzing data on consumer behavior to inform advertising strategies.
Creative Strategy: The development of creative ideas and execution of advertising campaigns.
Media Planning: Selecting and scheduling the media channels for an advertising campaign.
Advertising Technology: The modern trends and advances in advertising technology, including programmatic advertising and ad targeting.
Global Advertising: The differences in advertising strategies and cultural considerations when advertising in various countries and regions of the world.
Print Advertising: Advertising in newspapers, magazines, flyers, posters, banners, and other printed materials.
Broadcast Advertising: Advertising on television, radio or any other broadcasting medium.
Out-of-Home Advertising: Advertising on billboards, posters, on street furniture, transit advertising, or other outdoor advertising media.
Digital Advertising: Advertising in online media such as social media platforms, search engines, or other digital media.
Product Placement: Advertising by integrating branded products or services into movies, TV shows, or other forms of entertainment.
Direct Mail Advertising: Advertising by sending personalized ads, brochures, or catalogs through mail to targeted customers.
Guerilla Advertising: Advertising that usually uses unconventional and unexpected approaches or strategies.
Celebrity Endorsement: Advertising by using a celebrity or public figure to endorse or promote a product or service.
Event Sponsorship: Advertising by sponsoring an event or sports team to increase brand exposure.
Point of Sale Advertising: Advertising by promoting products or services or through digital and physical signage materials placed in retail stores or other commercial locations.
Native Advertising: Advertising in which the ads are designed to blend seamlessly with the editorial content on a website or other online media.
Ambient Advertising: Advertising in which ads are placed in an unusual location to create a unique and memorable experience for the viewer or consumer.
In-Game Advertising: Advertising by placing ads in video games or other interactive media formats.
Branded Content: Advertising by creating original content that provides value to the consumer while subtly promoting a brand or product.
Influencer Marketing: Advertising by working with influencers or social media personalities to promote a brand or product to their followers.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."