"In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors."
This subfield examines the role of media in shaping public health attitudes and behaviors, and in promoting global health initiatives.
Media and health communication: This topic highlights the importance of using media as a tool for disseminating health information and promoting healthy behavior.
Global health challenges: This topic provides an overview of the major health problems facing different regions of the world.
Media coverage of global health issues: This topic explores how the media reports on global health issues and examines the impact of media coverage on public perception and policy.
Social media and global health: This topic explores the use of social media and other digital technologies in global health communication and advocacy.
The role of media in global health governance: This topic explores how media can influence global health policy and decision-making.
Media literacy and global health: This topic focuses on the importance of developing media literacy skills in order to navigate media content related to global health issues.
Cultural competency and global health: This topic explores the ways in which different cultural values and beliefs impact global health communication and interventions.
Global health ethics: This topic examines ethical considerations in global health research, practice, and media coverage.
Health disparities and media representation: This topic explores how media representations of health issues can perpetuate health disparities.
Global health advocacy and media activism: This topic looks at the ways in which media can be used to advocate for global health issues and policy change.
News media: This refers to traditional news outlets such as newspapers, television, and radio that cover global health issues and provide information about outbreaks, pandemics, and health emergencies.
Digital media: This includes social media platforms such as Twitter and Facebook, blogs, podcasts, and websites, which are increasingly used to deliver health information and raise awareness about global health issues.
Film and documentaries: Films, documentaries, and other forms of visual media have been powerful tools in raising awareness of health issues, such as public health campaigns and health documentaries like the "Plague Inc." on Netflix that discusses epidemics.
Advertising: Companies advertise their health products and services through various forms of media such as billboards, radio commercials, and online ads as a way of promoting good health and healthy lifestyles.
Entertainment: Entertainment media such as music and movies can be used to provide information about global health issues in a creative and engaging way. As a tool, entertainment media can make it easier to understand health issues by presenting information in an engaging and memorable way, for instance, the movie "Contagion" on Netflix that discusses epidemic control.
Educational media: Health education media such as textbooks, health journals, and health campaigns can be used to teach people about public health, prevention, and healthy habits.
Advocacy media: This includes publications, websites or organizations dedicating their efforts to advocate for global health policy and provide public education on health issues.
Health communication: This refers to communication campaigns designed to promote behavior change and health promotion, such as using mass media to promote vaccination against medicine.
Satellite communication: This is a form of communication that uses satellites to broadcast and receive health-related signals, such as distance learning, telemedicine, and health emergency communication.
Games: Gaming media can be used in education and health promotion, motivating players to adopt healthy habits through gaming experiences that teach them about healthy lifestyles, nutrition, physical activity, and disease prevention, such as the Pokemon Go from Nintendo that encourages physical activity.
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."
"The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors to perceptions of violence, from evaluations of scientists to our understanding of others' opinions."
"The overall influence of mass media has changed drastically over the years, and will continue to do so as the media itself develops."
"In the new media environment, we have dual identities - consumers and creators. We not only obtain information through new media, but also disseminate information to wide audiences."
"Thus, it is important for physicians to discuss with parents their child's exposure to media and to provide guidance on age-appropriate use of any media, including television, radio, music, video games, and the Internet."
"Bryant and Zillmann defined media effects as 'the social, cultural, and psychological impact of communicating via the mass media'."
"Perse stated that media effects researchers study 'how to control, enhance, or mitigate the impact of the mass media on individuals and society'."
"Lang stated media effects researchers study 'what types of content, in what type of medium, affect which people, in what situations'."
"McLuhan points out in his media ecology theory that 'The medium is the message'."
"Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs."
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."