"In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors."
The study of the relationship between broadcast media and political systems and communication strategies.
Media Ownership: The study of corporate structures and ownership patterns of media organizations and their impact on media content and the public opinion.
The Political Economy of Media: The analysis of media systems as a part of the larger economic system and its effects on public policies.
Media Ethics: Understanding ethical principles and responsible journalism practices concerning the media and politics.
News media and Political Agenda Setting: The study of the relationship between media, public opinion, and political agenda setting.
Media Framing: Examination of how media selects, emphasizes, and frames events and issues to persuade audiences.
Public Relations and Political Communication: The study of how political actors and organizations use media and communication strategies to advance political agendas.
Media and Citizen Participation: Understanding of how media serves as a platform for public participation in political processes.
Media Literacy: Understanding the role of media in shaping public opinion and attitudes.
Digital Media and Politics: The analysis of how digital media has transformed political communication and public engagement.
Media and Election Campaigning: Understanding the role of media in election campaigns and how it affects voting behavior.
Media Censorship and Freedom of Speech: The study of restrictions and censorship on media content, as well as the protection of free speech.
International Media and Politics: The impact of media and international relations and its effect on global politics.
TV News: Television news broadcasting is a type of broadcast media that conveys news programming to viewers via television. It's generally characterized as packaged and pre-recorded, as well as spoken by professional anchors and reporters.
Radio: Similar to TV news, radio delivers news and information over the airwaves. However, this format is typically more spontaneous and often involves live interviews with experts or eyewitnesses.
Print Journalism: Print journalism encompasses a wide range of media types, including newspapers, magazines, and online news sites. It relies on text-based stories, as well as still photographs and occasionally, video.
Social Media: Social media has become a significant player in the politics of broadcast media, with platforms such as Twitter, Facebook, Instagram, and YouTube providing users with instant access to breaking news and opinions.
Advertising: Political advertising on broadcast media is a common tool for political campaigners, including television commercials and radio ads, designed to promote a candidate or an issue.
Public Relations: Public relations is a type of broadcast media focusing on managing and controlling messaging around the politics of organizations or individuals. This frequently involves media outreach, press conferences, or interviews with journalists to promote favorable coverage.
Talk Shows: Talk shows broadcast debates, interviews and discussions surrounding politics and current events. Common among these shows is the use of comedians, pundits, and experts with different ideological viewpoints.
Documentary Films: Documentary film is an investigative genre of broadcast media, which examines social and political issues. These films are often journalistic and fact-based, using archival footage and interviews with experts and stakeholders to explore topics in depth.
Podcasts: Podcasts are a form of broadcast media similar to radio shows, but focused on specialized topics, such as politics. Hosts often interview guests or conduct news-driven discussions.
Infotainment: Sometimes called “soft news”, infotainment is a hybrid between actual news content and light entertainment that is often used to cover current events. This can be in the form of quick news snippets within a television show, comical satire or a celebrity gossip news segment.
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."
"The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors to perceptions of violence, from evaluations of scientists to our understanding of others' opinions."
"The overall influence of mass media has changed drastically over the years, and will continue to do so as the media itself develops."
"In the new media environment, we have dual identities - consumers and creators. We not only obtain information through new media, but also disseminate information to wide audiences."
"Thus, it is important for physicians to discuss with parents their child's exposure to media and to provide guidance on age-appropriate use of any media, including television, radio, music, video games, and the Internet."
"Bryant and Zillmann defined media effects as 'the social, cultural, and psychological impact of communicating via the mass media'."
"Perse stated that media effects researchers study 'how to control, enhance, or mitigate the impact of the mass media on individuals and society'."
"Lang stated media effects researchers study 'what types of content, in what type of medium, affect which people, in what situations'."
"McLuhan points out in his media ecology theory that 'The medium is the message'."
"Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs."
"Through written, televised, or spoken channels, mass media reach large audiences."
"Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics."
"These effects can be positive or negative, abrupt or gradual, short-term or long-lasting."
"Not all effects result in change; some media messages reinforce an existing belief."
"Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects."