"Advertising is the practice and techniques employed to bring attention to a product or service."
The study of the techniques and strategies used by advertisers to create and distribute advertisements through broadcast media.
Media Theory: This topic covers the foundational theories and concepts of media, including media effects, agenda-setting, and media ownership.
Advertising Principles: This topic covers the basic principles of advertising, including target audience, message creation, placement, and evaluation.
Broadcast Journalism: This topic covers the principles and practices of broadcast journalism, including news gathering, reporting, and production.
Media Ethics: This topic covers the ethical considerations and standards that apply to media and advertising, including accuracy, bias, and privacy concerns.
Media Law: This topic covers the legal framework that governs media and advertising, including defamation, copyright, and advertising regulations.
Media Production: This topic covers the technical aspects of media production, including camera work, lighting, sound design, and editing.
Media Analysis: This topic covers the methods used to analyze media content, including content analysis and audience research.
Media Economics: This topic covers the economics of media and advertising, including revenue models, market competition, and industry trends.
Social Media and Digital Marketing: This topic covers the principles and practices of social media and digital marketing, including content creation, search engine optimization, and online advertising.
Media Research: This topic covers the different methods used to research media and advertising, including surveys, focus groups, and online analytics.
Television: TV is one of the most traditional and widely used broadcast media types. It includes major networks, cable channels, streaming services, and local stations.
Radio: Radio is another traditional broadcast media type that has been around for over a century. It includes music channels, talk shows, news programs, and sports stations.
Print: Print media includes magazines, newspapers, and catalogs that are published in physical or digital form. This type of media is mainly utilized for advertising purposes.
Outdoor: Outdoor media commonly includes billboards, signs, and transit advertising. It can be used to target broad or specific audiences.
Digital: Digital advertising is quickly growing in popularity and includes display ads, social media promotions, and sponsored content on various websites.
Cinema: Known as cinema advertising, it’s usually unskippable, meaning the viewer has to watch the commercial in order to watch the movie.
Product Placement: Products are shown in films, TV shows, or other media in a very subtle or major manner.
Influencer Marketing: This is when social media users who have a considerable following (usually of a specific niche) are paid to endorse a product or service.
Direct Mail: This type of advertising is delivered to people's mailboxes through postcards, flyers, or letters.
Telemarketing: Companies call people in their homes during certain times of the day to promote their products or services.
Events: Events are also a platform for advertising products to people. For example, events like sports or music concerts usually promote products and services.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."