"Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology."
The study of the psychological effects of broadcast media on audiences.
Perception: How we process and interpret information that we receive through our senses.
Attention: How we direct our focus and manage competing sources of information.
Memory: How we store, retrieve, and use information over time.
Influence: How media messages can shape our attitudes, beliefs, and behaviors.
Cultivation: How exposure to media can gradually shape our perceptions of the world around us.
Uses and gratifications: How audiences actively select and use media to satisfy their needs and desires.
Persuasion: How media messages can be crafted to influence attitude change and behavior.
Social cognition: How we perceive and interpret social cues and interact with others through media.
Emotion: How media can evoke emotional responses and impact our mood and well-being.
Identification and parasocial relationships: How viewers can form emotional connections with media characters and personalities.
Stereotyping and bias: How media can reinforce or challenge social stereotypes and biases.
Media literacy: How audiences can be taught to critically evaluate and interpret media messages.
Violence: How exposure to media violence can impact aggression and desensitization.
Ethics: How media professionals must navigate ethical considerations in their work.
Cross-cultural communication: How media is received and interpreted differently across cultures and contexts.
Audience analysis: Studying ways in which audiences perceive media messages, including their motivation, attention, and interpretation.
Advertising psychology: Investigating the effectiveness of different advertising techniques and designs, including cognitive, emotional and ethical aspects of ad creation.
Media effects studies: Examining the impact of media content on public attitudes, emotions, and behaviors.
Social media psychology: The study of human behavior on social networking sites, how users consume content and interact with each other, and the effects that social media have on social and personal life.
Media literacy: Focusing on ways to educate people on media consumption, including critical thinking, civil engagement and ethical media use.
Journalism studies: The research of how news is produced, reported, and consumed, including the ethical standards that guides the practice of journalism.
Media design: Analyzing the construction of media formats, including content generation processes, special effects and multimedia.
Media culture: The study of how media shapes and reflects social and cultural values, including the way people understand and interact with media.
Media policy: Analyzing the regulation and legal issues that surround media production and consumption.
Media ecology: Requires an interdisciplinary approach that investigates the relationships between media, society, and the environment including the role technology plays in communication.
"Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors."
"...such as the use, design, impact, and sharing behaviors."
"This branch is a relatively new field of study because of advancement in technology."
"It uses various methods of critical analysis and investigation to develop a working model of a user's perception of media experience."
"These methods are used for society as a whole and on an individual basis."
"Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting."
"Media psychologists are not considered to be those who are featured in media (such as counselors-psychotherapists, clinicians, etc.), rather than those who research, work or contribute to the field."
"It focuses on the interaction of human behavior with media and technology."
"It includes all forms of mediated communication and media technology-related behaviors."
"...such as television, video games, films, and news broadcasting."
"These methods are used for society as a whole and on an individual basis."
"Media psychologists are able to perform activities that include consulting, design, and production in various media."
"Media psychology is not limited to mass media or media content."
"A relatively new field of study because of advancement in technology."
"It uses various methods of critical analysis and investigation to develop a working model of a user's perception of media experience."
"It includes all forms of mediated communication and media technology-related behaviors."
"Media psychologists are not considered to be those who are featured in media (such as counselors-psychotherapists, clinicians, etc.), rather than those who research, work or contribute to the field."
"Media technology-related behaviors, such as the use, design, impact, and sharing behaviors."
"Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting."