- "Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations."
The study of the financial and economic systems of the broadcast media industry.
Media industry structure: The organization of companies and players in the media industry, including big players and their subsidiaries, the distribution of revenue, and the impact of mergers and acquisitions.
Advertising models and trends: A study of various advertising models and trends in broadcast media, including sponsorship, brand messaging, product placement, pre-roll ads, and programmatic advertising.
Audience measurement techniques: Methods used to measure audience size and engagement, including Nielsen ratings, surveys, and focus groups.
Market competition and regulation: The study of market competition and regulation, as well as its effects on the media industry and how it affects the audience of media outlets.
Production, costs and revenue: The process of creating and distributing media goods, including the cost of production, the scope of expenses, and revenue models for media outlets.
The history of broadcast media: A look into the evolution of broadcast media from its inception, starting with radio and moving on to television, cable or satellite, and the internet.
The impact of new media technologies: The influence of new media technologies, such as artificial intelligence, virtual reality, and blockchain, on the media industry.
National and global media markets: Examining the state of the media industry in different countries or regions, as well as the global media market.
Monetization strategies for new media: Exploring monetization techniques for new media platforms and how they can earn revenue.
Media convergence: The integration of different types of media platforms generates unique new products and business models.
Intellectual property rights and content distribution: Examining laws such as copyright, trademarks, and patents, and how content distribution is influenced by platforms like social media.
Media entrepreneurship: Starting and operating a media enterprise, including developing a business model, creating content, and outsourcing tasks.
Cultural influences on media: How media messages and their production are shaped by the cultures they are produced in and are intended for.
Corporate social responsibility in media: Examining a media company’s duties to the public, the society, and the environment.
Media effects on society: How the content of media programming influences societal behavior and opinions, and the potential impact on people’s well-being.
Advertising Revenue: Media companies make revenue by selling advertising space to businesses and organizations looking to get their message out to a broad audience.
Subscription Revenue: Media companies also generate revenue by charging subscription fees for access to their content, such as magazines, newspapers, and streaming services.
Distribution Revenue: Media companies earn revenue from the distribution of their content, such as licensing fees paid by other networks and distributors.
Merchandising Revenue: Media companies may also make money from the sale of merchandise related to their media properties, such as shirts, posters, and other items.
Sponsorship Revenue: Some media companies generate revenue from sponsorships, where businesses pay to have their name and branding associated with specific events, shows, or properties.
Product Placement Revenue: Media companies may earn money from product placement deals, where businesses pay to have their products featured prominently in films, TV shows, or other media.
Syndication Revenue: Media companies can earn revenue by syndicating their content to other networks or platforms, which pays a licensing fee to use the content.
Event Revenue: Media companies may also generate revenue from live events, such as concerts, sporting events, or cultural festivals, by selling tickets or charging admission.
Donations and Grants: Some media organizations, such as public television and radio stations, receive revenue from donations and grants by individuals or foundations who support the organization's mission.
Crowdfunding: Some media organizations may also turn to crowdfunding to generate revenue for specific projects or productions, by soliciting donations from the public.
- "Deregulation of media, media ownership and concentration, market share, intellectual property rights, competitive economic strategies, company economics, 'media tax' and other issues are considered parts of the field."
- "Regular study of media economic issues began in the 1970s but flourished in the 1980s with the addition of classes on the subject at U.S. and European universities."
- "The Journal of Media Economics began publishing in 1988, edited by Robert G. Picard, one of the founding fathers of the discipline."
- "Since that time the field of inquiry has flourished and there are now hundreds of universities offering courses and programs in media economics."
- "Other significant figures in the field have included Steven S. Wildman, Alan Albarran, Bruce M. Owen, Ben Compaine, Ghislain Deslandes, Stuart McFadyen, Gillian Doyle, Karl Erik Gustafsson, Lucy Küng, Gregory Ferrell Lowe, Nadine Toussaint Desmoulins, Achour Fenni, Amanda D. Lotz, and Stephen Lacy."
- "In some universities it is located in schools of business or economics, whereas in others it is located in communication, media or journalism schools (or departments)."
- "The term 'cultural economics' is sometimes used as a synonym for media economics but they are not substitutable."
- "Cultural economics includes a wide variety of activities that do not necessarily involve mediated dissemination such as museums, symphonies, operas, and festivals."
- "At times these may cross over into media economic issues, such as when audio or video recordings are made of performances or museum holdings are put on CDs."
- "Of particular concern to media economics are the economic policies and practices of media companies."
- "Media economics has social, cultural, and economic implications."
- "Deregulation of media, media ownership and concentration, market share [...] are considered parts of the field."
- "The Journal of Media Economics began publishing in 1988."
- "The Journal of Media Economics began publishing in 1988, edited by Robert G. Picard."
- "Intellectual property rights, competitive economic strategies, company economics, 'media tax' and other issues are considered parts of the field."
- "The field of inquiry has flourished and there are now hundreds of universities offering courses and programs in media economics."
- "Other significant figures in the field have included Steven S. Wildman, Alan Albarran, Bruce M. Owen, Ben Compaine, Ghislain Deslandes, Stuart McFadyen, Gillian Doyle, Karl Erik Gustafsson, Lucy Küng, Gregory Ferrell Lowe, Nadine Toussaint Desmoulins, Achour Fenni, Amanda D. Lotz, and Stephen Lacy."
- "In some universities it is located in schools of business or economics, whereas in others it is located in communication, media or journalism schools (or departments)."
- "Cultural economics includes a wide variety of activities that do not necessarily involve mediated dissemination such as museums, symphonies, operas, and festivals." Please note that the provided answers are based on the information given in the paragraph and do not necessarily represent comprehensive responses.