- "Audience measurement measures how many people are in an audience."
The study of the behavior, attitudes, and preferences of broadcast media audiences.
Communication models and theories: These provide a theoretical framework for understanding communication processes and how audiences receive messages from media.
Audience reception: This examines how audiences interpret and respond to media content and how their experiences are shaped by factors like gender, race, and social class.
Media effects: This topic explores how media content and messages can influence audience attitudes, behaviors, and beliefs.
Media consumption patterns: This analyzes how audiences consume media content and how their media consumption patterns might be changing over time.
Media ownership and regulation: This topic deals with the legal and institutional frameworks that govern media ownership, regulation, and censorship.
Media content analysis: This technique examines the content of media messages to understand themes, trends, and biases in media coverage.
Media literacy: This refers to the ability to critically analyze and interpret media messages, and understand their effects.
Media convergence: This is the merging of previously separate communication technologies, such as television, radio, print, and digital media, into one platform.
Popular culture: This is the study of cultural phenomena that are widespread, diverse, and widely consumable, such as music, film, and television.
News values and framing: This topic examines how news stories are selected and presented by journalists, and how this affects audience perceptions.
Entertainment programming: This explores the different genres and formats of television and film entertainment programming, and how audiences interact with them.
Audience measurement: This involves using quantitative and qualitative methods to study audience size, composition, and behavior.
Demographic Studies: These studies focus on the characteristics of audiences, such as age, gender, income, and education level, and how they relate to media consumption.
Psychographic Studies: These studies look at audiences' personality traits, values, attitudes, and lifestyles and how these impact their media consumption and preferences.
Behavioral Studies: These studies observe how audiences consume media within a specific context, such as at home or in public spaces.
Reception Studies: These studies analyze how audiences interpret and engage with media content, including the meanings they derive from it, their emotional response, and their evaluation of the content.
Ethnographic Studies: These studies involve in-depth observation and analysis of audiences within their cultural and social contexts, exploring how media consumption intersects with identity, community, and everyday life.
User Experience Studies: These studies focus on the interaction between audiences and media content across different platforms, analyzing how user interfaces, design, and functionality impact engagement and satisfaction.
Content Analysis Studies: These studies examine media content for patterns and themes to identify how audiences may interpret and respond.
Historical Studies: These studies look at media audiences and their consumption patterns over time and how the changing historical context has affected these patterns.
Advertising and Marketing Research: These studies aim to understand the motivations, attitudes, and behaviors of audiences in relation to brand messaging and advertising strategies.
Political Communication Studies: These studies analyze how political messages and media coverage influence audiences' attitudes and voting behavior.
- "Usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites."
- "Help broadcasters and advertisers determine who is listening rather than just how many people are listening."
- "In some parts of the world, the resulting relative numbers are referred to as audience share."
- "The broader term market share is used."
- "The term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening."
- "This broader meaning is also called audience research."
- "Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small."