"Advertising is the practice and techniques employed to bring attention to a product or service."
An exploration of the principles and practices of advertising and public relations in the broadcast media, including the creation of effective ads and PR campaigns, and the role of marketing in the media industry.
History of Advertising and Public Relations: The study of the evolution of advertising and public relations from its origin to the present day.
Advertising and PR Principles: Basic principles and concepts that guide advertising and public relations in the contemporary world.
Mass Media and Audience Analysis: Understanding the audience and how it behaves, particularly in relation to mass media, is an important aspect of advertising and PR.
Marketing and Marketing Communication: Marketing and marketing communication principles and how they relate to advertising and PR.
Advertising and PR Creativity: How to develop innovative and creative ideas for effective advertising and public relations campaigns.
Advertising and PR Research: Understanding the importance of consumer research, measuring the effectiveness of advertising and public relations campaigns, and using research tools to make effective decisions.
Advertising and PR Campaign Planning and Execution: How to plan and implement successful advertising and public relations campaigns.
Media Planning and Buying: Understanding where and when to place advertising and PR, media selection and buying.
Advertising and PR in Digital, Social and Mobile Platforms: Study of advertising and PR in the digital world, social media, mobile phones, and other platforms.
Integrated Marketing Communications (IMC): The integration of advertising and public relations with other marketing communications tools, including direct marketing and sales promotion.
Branding and Brand Management: The creation and management of brand identity and brand equity, logo design, and campaign slogans.
Ethics and Social Responsibility in Advertising and PR: Understanding ethical and social responsibility issues in advertising and PR.
Global Advertising and PR: An introduction to international advertising and public relations practices and the considerations when advertising in different countries and cultures.
Crisis Communication Management: How advertising and PR respond to crises, including natural disasters, accidents, and product recalls.
Public Relations Writing: Developing writing skills to create and share stories on behalf of brands.
Public Speaking and Presentation Skills: Developing effective presentation and public speaking skills in advertising and PR.
Professional Development in Advertising and PR: Career development and professional networking in advertising and PR are necessary for success in this field.
Television Advertising: Using TV commercials to promote a product or service.
Radio Advertising: Using radio commercials to promote a product or service.
Print Advertising: Using newspapers, magazines, billboards, and posters to promote a product or service.
Online Advertising: Using online platforms such as social media, search engines, and display ads to promote a product or service.
Outdoor Advertising: Using outdoor spaces such as billboards, bus shelters, and digital signs to promote a product or service.
Direct Mail Advertising: Advertising that is delivered directly to consumers' homes, addresses or email inboxes.
Point of Purchase Advertising: Advertising in retail environments to promote a product or service.
Media Relations: The practice of building and maintaining relationships with journalists and media outlets to promote a positive image of a brand or company.
Crisis Management: Managing communication and public perception during a crisis or negative event.
Event Planning and Management: Planning and executing events to promote a brand or company.
Influencer Marketing: Partnering with social media influencers to promote a brand or product to their followers.
Corporate Social Responsibility: Promoting a company's efforts to give back to communities and society at large.
Community Relations: Building and maintaining relationships with local communities in which a company operates.
Employee Communication: Communication with employees to promote company values, goals, and activities.
"Advertising aims to put a product or service in the spotlight in hopes of drawing attention from consumers."
"There are a wide range of uses, the most common being the commercial advertisement."
"Commercial advertisements often seek to generate increased consumption of their products or services through 'branding,' which associates a product name or image with certain qualities in the minds of consumers."
"Ads that intend to elicit an immediate sale are known as direct-response advertising."
"Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies."
"Advertising may also help to reassure employees or shareholders that a company is viable or successful."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s."
"Edward Bernays is considered the founder of modern, 'Madison Avenue' advertising."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor, and 4.3% on radio."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."
"In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns."
"Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images, he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product."
"Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion."
"Advertising's projected distribution for 2017 was 40.4% on TV."
"The largest ('Big Five') advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu."
"In Latin, advertere means 'to turn towards'."