"Rhetoric is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse."
This subfield deals with the techniques of persuasive writing and speaking, as exemplified by ancient Greek and Roman orators like Cicero and Demosthenes.
The five canons of rhetoric: These are invention, arrangement, style, memory, and delivery. They are the foundational components of classical rhetoric and refer to the different stages of creating a persuasive speech or written work.
The three appeals: Ethos, pathos, and logos are the three techniques used to appeal to an audience's emotions, ethics, and logic.
Figures of speech: There are numerous figures of speech used in classical rhetoric, such as metaphor, simile, hyperbole, alliteration, and more. They are used to convey meaning and add emphasis to a piece of writing or speech.
Classical rhetorical devices: These include anaphora (the repetition of a word or phrase at the beginning of successive clauses), epistrophe (the repetition of a word or phrase at the end of successive clauses), chiasmus (a rhetorical figure in which two clauses are related to each other through a reversal of structures), and antithesis (the juxtaposition of contrasting ideas or words).
The art of persuasion: Classical rhetoric argues that persuasion is an art that can be learned and mastered through the study and practice of specific techniques and strategies.
The classical canon: The classical canon refers to the texts and authors that are studied and revered within classical rhetoric, such as Aristotle, Cicero, and Quintilian.
The role of rhetoric in society: Classical rhetoric emphasizes the importance of rhetoric in shaping society and politics, as well as in achieving personal success and fulfillment.
The influence of classical rhetoric on contemporary writing and speech: Classical rhetorical techniques are still used today in political speeches, advertising, and persuasive writing.
Rhetorical analysis: The study of rhetoric involves analyzing written and spoken works to understand how the author uses rhetorical strategies to persuade their audience.
The ethos, pathos, and logos of different media: Different media, such as film or music, utilize different rhetorical strategies to appeal to their audience. Understanding how these strategies work can help in analyzing media and creating effective communication.
Invention: Discovering and developing arguments to support a claim.
Arrangement: Organizing the parts of an argument in the most effective order.
Style: Choosing the most effective words and sentence structures to express an argument.
Memory: Memorizing key points and arguments to make an effective presentation.
Delivery: Using body language, tone, and pacing to deliver a convincing argument.
Logos: Using logic and reasoning to support an argument.
Ethos: Building trust and credibility with the audience by establishing oneself as an authority on the subject.
Pathos: Appealing to the emotions of the audience to support an argument.
Kairos: Taking advantage of the opportune moment to make a persuasive argument.
Topoi: Commonplaces or shared knowledge and experience that can be used to support an argument.
Stasis theory: Identifying and defining the point of disagreement in an argument in order to resolve it.
Rhetorical devices: Techniques used to enhance the persuasive power of language, such as metaphor, allusion, and rhetorical questions.
"Aristotle defines rhetoric as 'the faculty of observing in any given case the available means of persuasion' and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it 'a combination of the science of logic and of the ethical branch of politics'."
"An example is Aristotle's three persuasive audience appeals: logos, pathos, and ethos."
"The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery."
"From Ancient Greece to the late 19th century, rhetoric played a central role in Western education in training orators, lawyers, counselors, historians, statesmen, and poets."
"Rhetoric, along with grammar and logic (or dialectic), is one of the three ancient arts of discourse."
"Rhetoric aims to study the techniques writers or speakers use to inform, persuade, or motivate their audiences."
"Since mastery of the art [rhetoric] was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies..."
"Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations."
"Aristotle's three persuasive audience appeals: logos, pathos, and ethos."
"The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome..."
"Rhetoric played a central role in Western education in training orators..."
"Rhetoric aims to study the techniques writers or speakers use to inform, persuade, or motivate their audiences."
"[Rhetoric] calls it 'a combination of the science of logic and of the ethical branch of politics'."
"Training orators, lawyers, counselors, historians, statesmen, and poets."
"The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery."
"[Mastery of rhetoric] was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies."
"[Rhetoric] was necessary for victory in a case at law..."
"[Rhetoric] was necessary... for passage of proposals in the assembly..."
"The five canons of rhetoric: invention, arrangement, style, memory, and delivery."