The use of rhetorical strategies such as repetition, parallelism, and antithesis in a text to make a point, persuade a reader, or create a certain effect.
Rhetorical appeals (ethos, pathos, logos): These are persuasive tactics that appeal to the audience's emotions, credibility, and logic.
Figures of speech: These are stylistic devices that add interest and emphasis to speech or writing. Examples include metaphors, similes, personification, hyperbole, and irony.
Tone: The tone of the message refers to its emotional or attitudinal quality. It can be serious, humorous, sarcastic, respectful, contemptuous, emotional, or any number of other moods.
Diction: The careful selection of language to convey specific ideas and attitudes.
Syntax: The way words are arranged in a sentence or paragraph, including the use of parallelism, repetition, and inversion.
Repetition: This is one of the most effective rhetorical strategies, where a word or phrase is repeated for emphasis or effect.
Analogies: Comparing two things to illustrate a point, draw a comparison, or explain an unfamiliar concept.
Imagery: The use of language to create vivid, sensory images in the mind of the reader or listener.
Juxtaposition: Placing two contrasting concepts or ideas together to draw attention to their differences.
Rhetorical questions: Asking a question without expecting an answer to draw attention to a particular point or idea.
Sarcasm: The use of derision, irony, or mocking humor to belittle or criticize an individual or idea.
Allusion: The reference to a historical or literary figure, event, or object to make a point or illustrate an idea.
Irony: When the literal meaning of words is opposite to their intended meaning, often to create a humorous or satirical effect.
Hyperbole: Exaggerating a statement beyond what is reasonable or expected to make a point or emphasize a point.
Understatement: Downplaying the significance of an event or situation to make a point or elicit a particular response.
Metonymy: When one word is substituted for another that is closely associated with it, for example, "the crown" instead of "the monarchy.".
Synecdoche: When a part of something is used to refer to the whole, for example, "all hands on deck" instead of "all sailors on deck.".
Allegory: A story, poem or picture that has a hidden meaning, often political or moral.
Connotation: The emotional or cultural connotations associated with a particular word or phrase, beyond its literal meaning.
Persuasion: The art of influencing others to adopt a particular belief or take a particular action, often through the use of rhetorical strategies.
Ethos: Using credibility or trustworthiness to persuade or convince.
Logos: Using logic, reason, and evidence to persuade or convince.
Pathos: Using emotions, feelings, and sentiments to persuade or convince.
Analogies: Comparing two unlike things to clarify or explain a complex concept.
Alliteration: Repetition of the same sound or letter at the beginning of adjacent or closely connected words.
Antithesis: Using contrasting ideas or words in a parallel structure for emphasis or balance.
Repetition: Repeating specific words or phrases to emphasize a point or create a memorable impact.
Metaphors: Using a comparison between two things that are not alike to explain one of them.
Similes: Using a comparison between two things that are not alike using "like" or "as.".
Irony: Using a statement or situation that contradicts what is actually meant to create a humorous or sarcastic effect.
Hyperbole: Using exaggerated statements or claims for emphasis, humor, or rhetorical effect.
Personification: Giving human qualities or attributes to non-human entities to enhance the understanding of a situation or event.
Syllogism: A logical argument in which a conclusion is inferred based on two or more premises that are asserted or assumed to be true.
Zeugma: Using a word with two different meanings with other words in the sentence to create a creative wordplay.
Understatement: Deliberately representing a situation, thing, person, or event as less important or serious than it is.