"Social media marketing is the use of social media platforms and websites to promote a product or service."
Understanding the difference between personal and professional social media accounts, and how to brand and advertise effectively.
Brand Identity: The visual and verbal elements of a brand, including logo design, tagline, brand voice, and tone, that form the brand's personality and set it apart from competitors.
Market Research: The process of gathering and analyzing data about your target audience, competitors, and industry trends in order to make informed decisions about branding and advertising strategies.
Brand Positioning: The unique space a brand occupies in the minds of consumers in relation to its competitors, based on factors such as price, quality, and brand attributes.
Brand Strategy: A plan that outlines the goals and objectives of a brand, the target audience, brand promise, and key messaging, and determines how to achieve these goals through various branding and advertising tactics.
Advertising Channels: Various platforms through which brands can reach their target audience, such as television, radio, print publications, digital media, and outdoor advertising.
Social Media Marketing: The process of creating and sharing content on social media platforms like Facebook, Twitter, Instagram, and LinkedIn to increase brand awareness, engagement, and sales.
Content Marketing: The creation and distribution of valuable, relevant, and consistent content that attracts and retains a clearly defined audience and drives profitable customer action.
Influencer Marketing: The use of influential people in a particular industry or niche to promote a brand or product to their followers and increase brand awareness and sales.
Cross-Channel Marketing: The integration of multiple advertising channels and strategies to create a unified and effective brand message across all touchpoints.
Brand Messaging: The verbal and written communication used to convey a brand's promise, value proposition, and unique selling points to its target audience.
Brand Awareness: The extent to which a target audience is familiar with and recognizes a brand, as well as the emotional connections and associations individuals have with that brand.
Brand Loyalty: The degree to which a customer will consistently choose or refer a brand over others, often due to positive experiences or emotional connections with the brand.
Brand Equity: The value a brand has beyond its physical products or services, often based on the strength of its identity, reputation, and relationships with customers.
Crisis Management: The process of handling negative situations or issues that can damage a brand's reputation and image, including monitoring social media and responding appropriately.
Metrics and Analytics: The measurement and analysis of key performance indicators, such as impressions, engagement, conversions, and ROI, in order to track the effectiveness of branding and advertising strategies.
Social Media Advertising: Using social media platforms to advertise and promote a product or service to a specific target audience.
Influencer Marketing: Partnering with social media influencers who have a large following to promote a brand or product to their audience.
Content Marketing: Creating and distributing valuable and relevant content to attract and retain a defined audience and drive profitable customer action.
Affiliate Marketing: A type of performance-based marketing where an affiliate earns a commission for promoting another company's products or services.
Retargeting: Displaying ads to users who have previously interacted with a brand or its website.
Email Marketing: Sending promotional messages, advertisements, and newsletters to a targeted audience via email.
Search Engine Optimization (SEO): Optimizing a website's content, structure, and technical setup to rank higher in search engine results.
Pay-per-click (PPC) advertising: A form of advertising where the advertiser pays each time a user clicks on their ad.
Native advertising: Creating content that seamlessly blends into the platform where it's displayed and doesn't appear as a traditional ad.
Direct Mail Marketing: Sending promotional messages and advertisements via traditional mail to a targeted audience.
"Although the terms e-marketing and digital marketing are still dominant in academia..."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as 'earned media'."
"Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"Companies can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as 'earned media'."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"Social media marketing is becoming more popular for both practitioners and researchers."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"earned media."
"Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers."
"Companies address a range of stakeholders through social media marketing, including current and potential customers..."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."