"Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact."
Creating a consistent and professional image of oneself through social media, resume building, and other methods of self-presentation.
Understanding Personal branding: This includes the basics of what personal branding is, its benefits and how it can affect your personal and professional life.
Defining your brand: This involves identifying your strengths, values, skills and interests, and how you can use them to create a unique brand identity.
Developing your brand image: This includes creating a consistent look, feel and messaging for your brand, including your personal website, social media profiles, business cards, and other print materials.
Identifying your target audience: This involves defining the people you want to reach with your personal brand, including their demographics, goals and interests.
Networking and building relationships: This includes identifying key influencers and building relationships with them, as well as networking with potential clients, customers and partners.
Creating content: This involves producing content that showcases your skills and expertise, including blog posts, videos, and social media updates.
Managing your online presence: This means being aware of the information that is publicly available about you online, and taking steps to manage and control what others see.
Building a reputation: This includes being consistent with your messaging, delivering on your promises, and building a positive reputation with your target audience.
Measuring success: This involves tracking your progress and evaluating the effectiveness of your personal branding efforts, including measuring ROI and making adjustments as needed.
Staying up-to-date: This means staying informed about the latest trends and techniques in personal branding, and constantly refining your approach to stay competitive in the marketplace.
Online branding: Involves creating an online presence using social media platforms, personal websites or blogs, online portfolios, and other online tools.
Networking: Involves building relationships with industry influencers, business peers, and other professionals to increase your brand visibility and reach.
Strategic communication: Involves crafting your message and communication to different target audiences, including through public speaking, written content, and PR.
Image and style: Involves creating a consistent and professional image through your dress, grooming, and personal style.
Personal development: Involves continually improving your skills, knowledge, and expertise to enhance your brand reputation.
Advocacy and social responsibility: Involves aligning personal values and beliefs with social and political causes to create a positive perception of your brand and increase impact and influence.
Personal brand differentiation: Involves offering unique value propositions that differentiate you from your competitors or peers.
Personal brand reputation management: Involves monitoring and maintaining a positive brand reputation by responding to feedback and continuously improving your brand image.
"Ultimately, the goal is to create something that conveys a message and that can be monetized."
"Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging."
"The term is thought to have originated from an article written by Tom Peters in 1997."
"Individuals sometimes associate personal names or pseudonyms with their businesses."
"For example, Kim Kardashian endorses brands and products through her media influence."
"A personal brand is a widely recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large."
"Personal brands may be deliberately modified to reinvent a public persona."
"This may be to recover from a public embarrassment, or to re-emerge from obscurity."
"The public perception of authenticity often determines the success of a rebranding."
"Positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition."
"To ultimately advance their career, widen their circle of influence, and have a larger impact."
"The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them."
"Ultimately, the goal is to create something that conveys a message and that can be monetized."
"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."
"45th President of the United States and real estate mogul Donald Trump uses his last name on properties and other enterprises (e.g. Trump Tower)."
"Celebrities may also leverage their social status to support organizations for financial or social gain."
"The relationship between brands and consumers is dynamic and must be constantly refined."
"Personal branding defines success as a form of self-packaging."
"Personal brands are based on experience, expertise, competencies, actions, and/or achievements within a community, industry, or the marketplace at large."