Quote: "Social media are interactive Web 2.0 Internet-based applications."
Understanding the different social media platforms and their features and how to use them responsibly.
Definition of Social Media: Learn what Social Media means, how it works, and its importance in today’s world.
Social Media Platforms: Learn about popular Social Media Platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and YouTube.
Social Media Policy: Understand the importance of having a Social Media policy, which outlines the rules and guidelines for using Social Media.
Social Media Strategy: Develop a Social Media strategy that can help reach your goals and objectives.
Social Media Marketing: Learn how to use Social Media for marketing your business or personal brand.
Social Media Monitoring and Analytics: Learn how to monitor and track performance, engagement, and growth on Social Media with analytics tools.
Social Media Metrics: Understand the different metrics used in Social Media, such as Engagement Rate, Reach, Impressions, Click-through Rate, Conversion Rate, and more.
Content Creation for Social Media: Learn how to create engaging and effective content for Social Media, such as text, images, videos, and graphics.
Social Media Advertising: Understand how Social Media advertising works, the different types of ads, and how to create an ad campaign.
Social Media Etiquette: Learn about Social Media etiquette, such as how to engage with others, how to handle negative feedback, and how to respect privacy.
Social Media Security: Understand the risks involved in using Social Media and how to protect yourself, such as password safety, privacy settings, and avoiding scams.
Influencer Marketing: Understand the concept of Influencer marketing and how to work with Influencers on Social Media.
Social Media Crisis Management: Learn how to manage a Social Media crisis, such as negative reviews, online attacks, or sensitive situations.
Social Media Trends: Learn about the latest Social Media trends, such as live streaming, ephemeral content, and user-generated content.
Social Media and SEO: Understand the relationship between Social Media and Search Engine Optimization (SEO), and how to optimize your Social Media profiles for better visibility.
Facebook: A social networking site that allows users to create a personal profile, connect with friends and family, and share photos, videos, and status updates.
Twitter: A microblogging platform where users share short updates known as "tweets" with their followers.
Instagram: A photo and video sharing app that allows users to share their visual creations with followers and others around the world.
LinkedIn: A professional networking site that allows users to connect with colleagues, share professional updates, and search for job postings.
Pinterest: A visual bookmarking platform that allows users to save and organize images and ideas related to their interests.
Snapchat: A multimedia messaging app that allows users to share photos and videos that disappear after a certain amount of time.
YouTube: A video sharing platform that allows users to upload and view videos on a wide range of topics.
TikTok: A short-form video app that allows users to create and share videos ranging from 15 seconds to one minute in length.
Reddit: A platform for discussion and sharing of content on a wide range of topics, including news, politics, entertainment, and more.
Tumblr: A microblogging and social networking site that allows users to share text, images, and other multimedia content.
WhatsApp: A messaging app that allows users to send text messages, voice messages, and make voice and video calls over the internet.
WeChat: A Chinese messaging app that allows users to send text messages, voice messages, and make voice and video calls, as well as access other services like mobile payments and shopping.
Line: A messaging app popular in Japan and other Asian countries that allows users to send text messages, voice messages, and make voice and video calls, as well as access other services like games and stickers.
Viber: A messaging app that allows users to send text messages, voice messages, and make voice and video calls over the internet, as well as share photos, videos, and stickers.
Skype: A messaging and video calling platform that allows users to make voice and video calls over the internet, as well as send text messages and share files.
Discord: A communication app popular among gamers that allows users to create and join servers where they can chat, voice chat, and share content like videos and images.
Twitch: A live streaming platform primarily used for video game streaming, but also used for other types of content like music and talk shows.
Clubhouse: An invitation-only audio social networking app that allows users to join live conversations and discussions on a range of topics.
Quote: "User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media."
Quote: "Users create service-specific profiles for the website or app that are designed and maintained by the social media organization."
Quote: "Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups."
Quote: "As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity."
Quote: "Users usually access social media services through web-based apps on desktops or download services that offer social media functionality to their mobile devices (e.g. smartphones and tablets)."
Quote: "Users engage with these electronic services, they create highly interactive platforms in which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online."
Quote: "Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites."
Quote: "Some of the most popular social media websites include Twitter, Facebook (and its associated Messenger), WeChat, ShareChat, Instagram, QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn."
Quote: "Social media outlets differ from traditional media in many ways, including quality, reach, frequency, usability, relevancy, and permanence."
Quote: "Social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers)."
Quote: "Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture."
Quote: "Social media can help to improve an individual's sense of connectedness with real or online communities."
Quote: "Social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments."
Quote: "Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest."
Quote: "Social media can also be used to read or share news, whether it is true or false."