"Communication design is a mixed discipline between design and information-development which is concerned with how media communicate with people."
Creating visual elements such as typography, color, and imagery to improve the user's aesthetic experience.
Layout: A crucial element of visual design that focuses on the arrangement of different design elements on a page or screen in a way that provides a clear hierarchy of information.
Color Theory: An essential aspect of design that looks into the principles of color and how they can be used to communicate emotions and create certain moods.
Typography: The art of arranging type to make written language readable and legible. It involves choosing typefaces, point sizes, line lengths, line-spacing, and letter-spacing, among other aspects.
Composition: The manner in which various design elements are arranged in a piece to form a cohesive whole.
Visual Hierarchy: The order in which elements of a design are presented in a way that directs viewers' attention to the most important elements first and lesser ones second.
Contrast: This refers to the difference between two or more elements in a design, whether that be color, size, shape, tone, or texture.
Style guides: A set of standardized design elements that guide a designer in how to create consistently branded content, such as logos, websites, and other marketing materials.
Design Systems: A set of standards, principles, and guidelines used to ensure consistency in design throughout an organization or brand.
Grid systems: A tool used to help designers organize elements on a page or screen, ensuring consistency in layout and structure.
User Interface (UI) Design: The design of interfaces for digital products, websites, or applications. It focuses on how users interact with digital products, such as the placement of buttons or the hierarchy of elements.
User Experience (UX) design: The process of designing a product or service to ensure a positive user experience. This includes understanding user needs, creating user personas, and testing designs with users.
Accessibility: The design of products or services in a way that allows people who have disabilities to use them, making them available to the broadest possible audience.
Iconography: The use of icons and symbols to communicate meaning and enhance visual design, such as in wayfinding systems.
Imagery: The selection and use of appropriate visual media such as photographs or illustrations, to convey meaning and improve the overall visual appeal of a design.
Branding: The process of establishing and maintaining a consistent visual identity for an organization, product or service. It involves creating a logo, selecting colors, and choosing typography, among other things.
Motion Design: The use of animation, video or other motion-based media to enhance the user experience and visual appeal of digital products.
3D Design: The use of 'three dimensional' digital modelling tools, software & techniques to create visual entities that depict a 3D perspective of an object or scene.
Augmented Reality / Virtual Reality: The use of technology to blend real world and digital elements, generating new environments and visual designs to enhance UX & library/museum exhibits.
Interactive Design: A form of design that involves user input, manipulating media, as well as providing feedback and responses to users' actions.
Graphic Design: It involves the creation of visual content mainly for print or online mediums such as web design, logo design, and social media design.
User Interface Design (UI): It focuses on creating visual components of digital products like mobile apps and web applications.
User Experience Design (UX): It is the process of designing and improving digital products to provide a seamless user experience and usability.
Illustration design: Creating hand-drawn images for digital products.
Art Direction: It refers to managing the creative elements of a project, including supervising designers and other artists.
Creative Direction: It involves developing and implementing the visual direction for a project while guiding the overall creative vision.
Information Architecture Design: It involves organizing and structuring content in a user-friendly form.
Visual Identity Design: It refers to creating visual elements that form the basis for an entire brand, including logos, color palettes, and typography.
Publication Design: Designing the layout of digital or printed publications like magazines, newspapers, and books.
Motion Graphics Design: It involves creating animated elements for digital media such as videos, GIFs, and social media ads.
Interactive Design: It involves creating digital designs that allow users to interact with the content and controls.
Environmental Design: Designing the physical layout for places like museums and events based on users' needs and experiences.
"A communication design approach is not only concerned with developing the message in addition to the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience."
"Some designers use graphic design and communication design interchangeably due to overlapping skills."
"Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts."
"This is done through communication channels that aim to inform and attract the attention of the people one is focusing one's skills on."
"Design skills must be tailored to fit different cultures of people while maintaining pleasurable visual design."
"These are all important pieces of information to add to a media communications kit to get the best results."
"Within the discipline of Communication, a framework for Communication as Design has emerged that focuses on redesigning interactivity and shaping communication affordances."
"Software and applications create opportunities for and place constraints on communication."
"Guth and Brabham examined the way that ideas compete within a crowdsourcing platform, providing a model about the relationships among design ideas, communication, and platform."
"The same authors have interviewed technology company founders about the democratic ideals they build into the design of e-government applications and technologies."
"Interest in the Communication as Design framework is growing among researchers."