The development and implementation of marketing and outreach strategies to promote the use of special collections materials, including social media, exhibits, and programming.
Audience identification: Strategies for identifying and analyzing target audiences for outreach and promotion efforts in special collections.
Market research: Techniques for conducting focused market research to inform outreach and promotion efforts in special collections.
Presentation skills: Tips on how to develop and deliver engaging presentations, workshops or talks about special collections materials to groups or individuals.
Storytelling: How to craft stories that convey the significance of special collections materials in a way that engages public interest to inform outreach and promotion.
Social media: Best practices for using social media channels to promote and publicize special collections and events effectively.
Digital marketing: Strategies for creating and executing digital marketing campaigns for special collections, including email marketing, search engine optimization (SEO), and online advertising.
Branding: Techniques to establish a consistent and recognizable brand for special collections in all outreach and promotion efforts.
Event planning: Essential elements of event planning, including identifying goals, stakeholders, budgets, and timelines for successful promotion and engagement in special collections.
Ethics and privacy: Discussion of the ethical and legal issues related to promoting special collections materials and accessing sensitive information, and methods to mitigate these issues.
Partnerships and collaborations: How to build and cultivate relationships with other institutions, organizations, and individuals to execute outreach and promotion efforts in special collections collaboratively.
Social Media Promotion: Promoting special collections through social media platforms such as Facebook, Twitter, Instagram, and others.
Public Programs: Programs targeted at the general public to promote special collections. This could include exhibitions, lectures, workshops, and other events.
Outreach to Schools and Educational Institutions: Visiting schools and other educational institutions to provide information on special collections and their relevance to certain subjects.
Academic Dissemination: Promoting collections to academics and researchers in a specific field, for example, through academic articles or conference presentations.
Online Exhibitions: Creating and promoting online exhibitions for special collections through websites.
Advertising: Using various media channels to advertise special collections.
Press Releases: Writing and distributing press releases for special collections.
Building Partnerships: Building partnerships with other organizations and institutions to promote special collections.
Direct Mail Campaigns: Sending customized letters or information packets to specific groups of individuals or institutions.
Email Newsletters: Sending regular newsletters to individuals and institutions that highlight the latest developments in special collections.
Oral Histories: Creating and promoting oral histories related to special collections.
Catalogues and Brochures: Creating and distributing catalogues and brochures to promote special collections and their unique features.
Collaborating with Artists and Creatives: Collaborating with artists and creatives to develop unique ways of promoting and showcasing special collections.
Website Optimization: Optimizing the website for special collections to improve visibility and accessibility.
Public Relations: Developing and implementing a public relations plan to promote special collections.