Marketing and outreach efforts designed to increase awareness of a library or museum collection and engage the community.
Collection assessment: This involves evaluating the strengths, weaknesses, and gaps of a library or museum's collection.
Collection analysis: This is the process of analyzing data about a collection to make informed decisions about its development and promotion.
Collection policies and procedures: This involves developing and implementing policies and procedures for acquiring, processing, maintaining, and promoting collections.
Collection evaluation: This involves evaluating the effectiveness of the collection development process, including the success of acquisition efforts and the relevance of the collection to the needs of the community.
Collection marketing: This involves promoting collections through targeted marketing efforts aimed at specific audiences.
Collection building: This involves identifying and acquiring materials that fill gaps or strengthen existing collections.
Budgeting for collection development: This involves developing and managing budgets for collection development, acquisition, and promotion.
Digital collection development: This involves developing and promoting digital collections, including e-books, e-journals, and digital archives.
Collection preservation: This involves developing and implementing plans to safeguard and preserve collections for future generations.
Collection weeding: This involves removing outdated or irrelevant materials from collections to make room for new acquisitions.
Intellectual freedom: This involves ensuring that collections reflect a diversity of viewpoints and promoting access to materials that may be controversial or challenging.
Collection sharing: This involves collaborating with other institutions to share collections and increase access to materials.
User needs assessment: This involves assessing the needs of library or museum users to inform collection development decisions.
Collection development trends: This involves staying up-to-date on current trends and emerging technologies in collection development and promotion.
Collection development tools: This involves using various software tools to facilitate the collection development process, including cataloging and circulation systems.
Book Displays: A collection promotion technique that involves books being showcased in a visible area for patrons to browse and borrow.
Bibliographies: A collection promotion technique that refers to the list of items in a library or museum collection, which help patrons identify specific titles or topics.
Book Talks: A collection promotion technique, where staff or guest speakers give a presentation or summary of a book, encouraging patrons to check it out.
Special Events: A collection promotion technique that includes special occasions like book fairs, author visits, book clubs, or storytimes. These events can also be used to promote collections and generate interest among patrons.
Outreach Programs: A collection promotion technique that extends library or museum services to communities outside of the physical location. Outreach programs can involve bookmobiles, virtual services, and distance learning.
Reader's Advisory Services: A collection promotion technique that involves staff providing personalized book recommendations and guidance based on patron interests.
Reviews: A collection promotion technique that includes positive reviews by critics, authors, or members of the public. These reviews can be posted in the library or museum or displayed on the website.
Social Media: A collection promotion technique that includes online platforms like Twitter, Facebook, and Instagram, which can be used to share information about collections, special events, and new acquisitions.
Displays: A collection promotion technique that involves creating visually appealing displays that highlight specific books, authors, or genres. Displays can also be used to showcase collections on specific topics.
Online Catalogs: A collection promotion technique, where patrons can access the library or museum's online catalog to search for books or other items. Digital catalogs can also include recommendations or reviews to help patrons make informed decisions.