"Social media marketing is the use of social media platforms and websites to promote a product or service."
Understanding how to gather, curate, and disseminate news content on social media platforms.
Ethics in Journalism: The fundamental principles of honesty, accuracy, independence, and impartiality that journalists should follow while gathering news.
Interview techniques: The art of effectively communicating with sources, asking open-ended questions, and actively listening to their responses.
Social media platforms: The various social media platforms that journalists use to collect and disseminate news, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat.
Verification of sources: The process of verifying the authenticity and reliability of sources of information, including witness accounts, documents, and videos.
Mobile journalism: The practice of using mobile devices to capture and report news, including techniques for shooting video, recording audio, and taking photos.
Storytelling techniques: The art of crafting compelling narratives that engage the audience and convey important information.
Newsroom management: The process of managing a newsroom, including editorial decision-making, budgeting, and staffing.
Legal considerations: The legal frameworks governing the gathering, publishing, and distribution of news, including defamation, privacy, and copyright laws.
Data journalism: The practice of using data to uncover stories and research facts, including techniques for data analysis and visualization.
Media literacy: The ability to critically evaluate and understand news media, including the role of biases, propaganda, and fake news.
Investigative reporting: The techniques and tactics involved in exposing wrongdoing, corruption, and abuses of power.
Multimedia journalism: The practice of using a variety of media formats, such as video, audio, and photos, to tell stories.
News writing skills: The art of crafting concise, clear, and engaging news stories, including elements such as headlines, leads, and quotes.
Audience engagement: The strategies for building and maintaining a loyal audience, including interaction with readers, social media, and community events.
Crisis reporting: The techniques and ethics of reporting during crises, such as natural disasters, terrorist attacks, and civil unrest.
Breaking News: Reporting of unexpected, newsworthy events occurring with rapidity and requiring immediate coverage.
Investigative Reporting: A type of journalism that requires deep digging, often over extended periods of time, to uncover hidden truths or expose wrongdoing.
Feature Writing: Long-form journalism that tells an interesting, human, or timely story.
Opinion Writing: A subjective analysis or point-of-view on issues or events.
Live reporting: Broadcasting live from the scene of an event to provide real-time coverage and analysis.
News Analysis/Contextual Reporting: Providing context and background information to help audiences better understand complex events or issues in the news.
News Briefs: Concise news reports or summaries of current events.
Infographics: Visual representations of data, statistics, or complex information.
Citizen Journalism: News reporting and analysis done by non-professional journalists, often using social media platforms.
Press Releases: Statements, announcements or information released by companies, organizations or public entities for dissemination to the media.
Photojournalism: Storytelling through the use of visual images.
Podcast News: News stories available as audio content.
Radio journalism: Journalism broadcasted through the radio.
Television journalism: Journalism broadcasted through television.
Social Media Journalism: News gathering and reporting using social media platforms like Twitter, Facebook, or Snapchat.
Data Journalism: Reporting where raw data is analyzed to yield important news stories.
Newsletters: News sent through subscription-based emails to users who have opted in to receive them.
"Although the terms e-marketing and digital marketing are still dominant in academia..."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as 'earned media'."
"Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"Companies can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as 'earned media'."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"Social media marketing is becoming more popular for both practitioners and researchers."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."
"earned media."
"Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers."
"Companies address a range of stakeholders through social media marketing, including current and potential customers..."
"Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns."
"On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media 'culture' and 'tone'."