Quote: "Social media are interactive Web 2.0 Internet-based applications."
Understanding the latest digital tools and platforms, from CMS to social media, and using them effectively to reach audiences and tell compelling stories online.
Content Management Systems (CMS): The software platform used to create, publish, and manage digital content.
Content Strategy: The plan for creating, publishing, and managing content to achieve business objectives.
SEO (Search Engine Optimization): The process of improving the visibility and ranking of a website in search engine result pages.
Social Media Marketing: The use of social media platforms to promote brand awareness, engagement, and distribute content.
Blogging: Creating and publishing content on a blog to inform, educate or entertain an audience.
Analytics: Tools and techniques used to measure, analyze and interpret data collected from digital and social media platforms.
Campaign Planning: Developing a strategic plan to launch and execute a successful digital and social media campaign.
User Experience: The interaction and experience that users have with a website or mobile application.
Digital Advertising: The use of online advertising tools and techniques to reach and engage with a target audience.
Mobile Marketing: The use of mobile devices to promote and distribute digital content, including mobile apps, SMS, and social media platforms.
Content Optimization: The practice of improving the performance of digital content by optimizing headlines, keywords, and metadata.
Multimedia Production: The creation, manipulation, and delivery of multimedia content including images, video, and audio.
Cybersecurity: The practice of protecting digital and social media assets from unauthorized access or theft.
Ethics in Digital Media: The responsible and ethical use of digital and social media platforms.
Marketing Automation: The use of software tools to automate and optimize marketing processes, including email and social media campaigns.
Brand Identity: The visual and verbal elements that represent a brand to its audience.
Crisis Management: The strategy and process of managing a brand's reputation during a crisis or negative online event.
Influencer Marketing: The use of influential people on social media to promote and endorse a brand or product.
Video Production: The creation and delivery of video content for digital and social media platforms.
Podcasting: The creation and distribution of audio content that can be downloaded or streamed on digital and social media platforms.
Social networking sites: These platforms are designed to connect people and build relationships through profiles, friend connections, and sharing of content.
Microblogging sites: These sites allow users to post short bursts of content, usually limited to a certain number of characters or words, and follow other users to keep up with their updates.
Blogging and content creation platforms: These platforms allow individuals and organizations to publish articles, images, and multimedia content to a wider audience.
Video sharing sites: These platforms allow users to share or stream videos with other users or the public, like YouTube or Vimeo.
Photo sharing platforms: These platforms allow users to share photos and images with other users, like Instagram or Flickr.
Social messaging apps: These apps allow users to communicate with each other through text, voice, and video chat, like WhatsApp, Facebook Messenger, or WeChat.
Discussion forums and communities: These platforms are designed to facilitate discussion and conversation around specific topics or interests and can be organized around certain themes or categories.
News and media outlets: These platforms are designed to deliver news and other information, typically in a visual or interactive format.
Podcasts and audio streaming platforms: These platforms allow users to listen to audio recordings, radio shows, and other audio content.
Live streaming and broadcasting platforms: These platforms allow users to stream live video or broadcast events or performances to a larger audience.
Quote: "User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media."
Quote: "Users create service-specific profiles for the website or app that are designed and maintained by the social media organization."
Quote: "Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups."
Quote: "As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity."
Quote: "Users usually access social media services through web-based apps on desktops or download services that offer social media functionality to their mobile devices (e.g. smartphones and tablets)."
Quote: "Users engage with these electronic services, they create highly interactive platforms in which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online."
Quote: "Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites."
Quote: "Some of the most popular social media websites include Twitter, Facebook (and its associated Messenger), WeChat, ShareChat, Instagram, QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn."
Quote: "Social media outlets differ from traditional media in many ways, including quality, reach, frequency, usability, relevancy, and permanence."
Quote: "Social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers)."
Quote: "Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture."
Quote: "Social media can help to improve an individual's sense of connectedness with real or online communities."
Quote: "Social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments."
Quote: "Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest."
Quote: "Social media can also be used to read or share news, whether it is true or false."