"Digital marketing is the component of marketing that uses the Internet and online-based digital technologies...to promote products and services."
The various tools and software used for creating, publishing, and sharing online content. This includes content management systems, social media platforms, multimedia creation tools, and analytics.
Digital Storytelling: The art of using various digital tools to create compelling narratives, including writing, visuals, audio, video, and interactive elements.
Content Management Systems (CMS): Software that manages digital content, such as articles, photos, and videos.
Social Media: Platforms such as Twitter, Facebook, and Instagram, which allow users to share and consume information.
Web Design: The process of creating visually appealing and functional websites, including elements such as layout, usability, and accessibility.
Data Visualization: The presentation of data in graphical or other visual formats, which makes complex information easier to understand.
Mobile Journalism (MoJo): The use of mobile devices, such as smartphones and tablets, to gather and create news content.
Search Engine Optimization (SEO): The practice of optimizing content for search engines, to improve its visibility and ranking.
Multimedia Production: The creation of content that incorporates a variety of mediums, such as audio, video, and images.
Audience Engagement: Strategies for building and maintaining a loyal online following, such as social media presence, email newsletters, and push notifications.
Analytics: The measurement and analysis of website and social media metrics, to assess the effectiveness of digital strategies and make data-driven decisions.
Digital Ethics: The principles and guidelines that govern ethical behavior in digital journalism, such as accuracy, fairness, and transparency.
Copyright Law: The legal framework that protects the rights of creators and regulates the use of copyrighted materials, including images, videos, and text.
Cybersecurity: The measures and practices that protect digital content and infrastructure from cyber threats and attacks.
Digital Marketing: The strategies and tactics used to promote products or services through digital media, such as search engine marketing, social media advertising, and email marketing.
User Experience (UX): The design of digital interfaces, which aim to optimize the user's experience and satisfaction with a product or service.
Content Management System (CMS): A software application that enables writers, editors, and content creators to digitize, store, manage, and publish web content.
Social Media Tools: Platforms that allow journalists to report news and information via social media networks such as Facebook, Twitter, LinkedIn, and Instagram.
Data Visualization Tools: Software programs that enable journalists to create digital visual representations of information or data and bring new insights to stories.
Mobile Reporting Tools: Applications that allow journalists to capture, edit, and publish news stories using mobile devices.
Digital Recording Tools: Software and hardware devices used for capturing, editing, and publishing audio and video news.
Content Marketing/ Native Advertising Tools: Platforms that allow journalists to publish and promote content in a paid or sponsored environment, such as Facebook Ads, Twitter Ads, and Google AdWords.
Analytics and Measurement Tools: Software programs that track online traffic, views, and engagement metrics across various digital channels.
Live Streaming Tools: Platforms that allow reporters to broadcast live events, press conferences, and breaking news directly to online audiences.
SEO Tools: Software applications that help journalists and SEO specialists improve the visibility and ranking of web content in search engines such as Google, Bing, and Yahoo.
Email Marketing Tools: Platforms that enable journalists to communicate with subscribers via email and newsletters, and track engagement metrics like open and click rates.
Collaboration and Workflow Tools: Software and platforms that help teams of journalists and editors work together efficiently and collaboratively, streamlining the content creation and publishing process.
Artificial Intelligence (AI) Journalism tools: Platforms that utilize AI technologies such as Natural Language Processing (NLP) and Machine Learning (ML) to automate various news creation processes, such as curating news articles, writing news stories, and generating headlines.
Podcasting Tools: Software and hardware devices used to create, edit and publish audio podcasts.
Virtual and augmented reality tools: Platforms that use VR/AR technology to create immersive storytelling experiences for audiences.
Interactive Media Tools: Platforms that allow journalists to create interactive media pieces such as quizzes, polls, games, and interactive data visualizations to engage their audiences in news stories.
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"As digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"No, digital marketing extends to non-Internet channels..."
"...television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones."
"Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing."
"...search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing..."
"...to promote products and services."
"...as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent."
"...as people increasingly used digital devices instead of visiting physical shops..."
"Digital marketing extends to non-Internet channels that provide digital media..."
"...as digital platforms became increasingly incorporated into marketing plans and everyday life..."
"...combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing..."
"The extension to non-Internet channels differentiates digital marketing from online marketing."
"...data-driven marketing..."
"...display advertising, e-books, and optical disks and games."
"...digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing..."
"...e-mail direct marketing, display advertising, e-books, and optical disks and games."