"Content strategy is the planning, development, and management of content—written or in other media."
Understanding how to plan, create, and distribute content in a way that aligns with the goals and values of the news organization. This includes defining the target audience, setting goals and metrics, and developing a content plan that leverages available resources and technology.
Audience Analysis: Understanding the target audience's preferences, behaviors, and goals in order to align content with their needs.
Content Inventory: Taking stock of the current content on a website or platform to identify gaps, redundancies, and opportunities for improvement.
Content Mapping: Designing a system to organize and prioritize content based on user needs, business objectives, and SEO best practices.
Content Marketing: Leveraging storytelling and strategic messaging to promote and distribute content across multiple channels for maximum impact.
Content Metrics: Using analytics and other data to measure the performance of content and make informed decisions about future content creation and optimization.
Editorial Guidelines: Developing and maintaining a set of standards and best practices for content creation and curation.
Information Architecture: Constructing the framework and navigation of a website or platform to facilitate user engagement and content discovery.
Keyword Research: Identifying and incorporating relevant search terms and phrases into content to improve SEO and attract targeted traffic.
Stakeholder Interviews: Communicating with key players in the content creation process, including subject matter experts, marketers, and editors, to gain insights and align goals.
User Testing: Gathering feedback and data from actual users to refine and improve the user experience and content strategy.
News Journalism: The practice of gathering, writing, and reporting on current events and news using various mediums, including websites, social media, and mobile applications.
Investigative Journalism: The practice of researching and investigating an issue or event in-depth, usually to uncover corruption, wrongdoing, or a breach of trust.
Opinion Journalism: The practice of sharing an author's personal view or position on a particular issue or topic, often discussing how it may impact society, politics, or culture.
Feature Writing: The art of crafting a long-form narrative that may include profiles, interviews, or personal stories to provide a more in-depth look at a particular topic or issue.
Lifestyle Journalism: The practice of covering topics related to lifestyle and culture, including entertainment, fashion, food, travel, and wellness.
Data Journalism: The practice of using data to explore and analyze issues, trends, and stories to provide unique insights and perspectives.
Multimedia Journalism: The practice of using various mediums, including videos, podcasts, and interactive graphics, to tell a story or report on an issue.
Branded Content: The practice of creating content on behalf of a brand or company, usually to promote a product or service.
Brand Journalism: A style of journalism that prioritizes storytelling techniques to promote a brand or community, allowing marketers to attract and retain consumers.
Social Media Journalism: The practice of reporting news, trends, and events through social media platforms, such as Facebook, Twitter, and Instagram, often utilizing visual aids, like pictures or GIFs, to illustrate stories.
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"It also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication."
"Content strategy is the planning, development, and management of content—written or in other media."
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"It also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication."
"To plan, develop, and manage content—written or in other media."
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"Information architecture, content management, business analysis, digital marketing, and technical communication."
"The planning, development, and management of content—written or in other media."
"It is a recognized field in user experience design."
"The term has been particularly common in web development since the late 1990s."
"Information architecture, content management, business analysis, digital marketing, and technical communication."
"The planning, development, and management of content—written or in other media."
"The term has been particularly common in web development since the late 1990s."
"It is a recognized field in user experience design."
"Information architecture, content management, business analysis, digital marketing, and technical communication."