The selling and managing of tickets for sports events. Includes pricing strategies, distribution channels, and customer service.
Ticketing Systems: The technology used to handle and manage ticket sales, as well as the various tools and systems used to manage the process.
Box Office Operations: The day-to-day management of ticketing and box office operations, including ticket pricing, inventory control, customer service, and forecasting.
Ticket Sales Strategies: The tactics used to sell more tickets, such as promotional campaigns, group sales, and loyalty programs.
Customer Relationship Management (CRM): Managing and analyzing customer data, and improving engagement and retention using relevant tools and strategies.
Marketing and Advertising: Developing and executing marketing and advertising campaigns to promote ticket sales and enhance fan engagement.
Revenue Management: Planning, forecasting and monitoring pricing strategies, revenue optimization and assessing the overall health of ticket sales.
Event Operations and Logistics: Managing the logistical and operational aspects of an event, including venue arrangements, setup, and event-day execution.
Sports Industry: Understanding various sports leagues (NFL, NBA, NHL, MLS etc) and identifying their business models to maximize revenues and profits.
Legal Aspects: The legal issues surrounding the sale of tickets, including fraud prevention and compliance with consumer protection laws.
Data Analysis and Reporting: Developing and utilizing data analysis and reporting tools to monitor ticket sales, track success and uncover areas for improvement.
Box Office Sales: Refers to the sale of tickets at the physical box office or on-site ticket sales facility of a sports organization.
Online Sales: Refers to the sale of tickets through the organization's official website or other online ticketing platforms like Ticketmaster or AXS.
Ticket Brokering: Buyers purchase tickets from a primary market and then resell them at a higher price.
Subscription Sales: Typically used for season ticket holders where they pay for a package of tickets for the entire season.
Group Sales: Refers to the sale of tickets to groups of people. It is an excellent strategy for teams facing attendance issues.
Premium Sales: Refers to the sale of premium or VIP seats provided with additional amenities, such as parking, in-seat service, private dining, etc.
Corporate Sales: Refers to the sale of tickets to companies and businesses for various events or special occasions.
Donation Request Sales: Sports organizations offer tickets to various charitable organizations, which can auction or raffle them off as a way to fundraise.
Ticket Exchange: These platforms exist to help fans buy and sell tickets to sports events directly from one another.
Resale Marketplaces: Refers to the purchase of tickets from third-party sellers and resell them with higher prices.