Quote: "Social media are interactive Web 2.0 Internet-based applications."
Using social media platforms to share historical information and engage with the public.
Social media platforms: Refers to various social media networks such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. Understanding the differences between each social media platform and their features is essential when creating content or developing a social media strategy.
Audience targeting: Understanding the demographics and psychographics of the audience is vital in creating targeted content and building user engagement that leads to conversion.
Planning social media strategy: Developing a social media strategy requires planning, defining objectives, identifying target users, selecting the right platform, setting a budget, etc.
Social media metrics: Metrics include (but not restricted to) reach, engagement, impressions, click-through rates, follower growth, and conversion rates, which are analyzed to optimize the performance of your social media campaigns.
Social media advertising: Advertisement on social media networks is a popular way of reaching target users with sponsored ads, either in the feed, stories, or videos.
Content Marketing: This approach involves creating content such as videos, images, and blogs to attract and retain an audience. Social Media can be a great way to distribute and advertise the content.
Social media management: This involves creating, publishing, and managing Social Media posts, which includes liaising with clients, creating visuals or videos, writing captions, and scheduling posts to achieve maximum impact.
Influencer Marketing: Leveraging social media influencers can accelerate the growth of your brand by tapping into their loyal base. Find influencers that resonate with your brand or product.
Crisis management: Social media crises can go viral within hours. To mitigate such situations, having protocols, strategies, and contingency plans in place to respond and deal with these crises is essential.
Social media trends: Understanding current Social Media trends such as the use of video content, ephemeral content, and utilizing social media for customer service is critical when engaging with your audience. Keep an eye on trends and upskill where necessary.
Social listening: Tapping into conversations surrounding your brand, industry, or competitors on social media is important. Understanding the tone and sentiment of these conversations can provide insight into how to approach your social media strategy.
Facebook: A social networking site where users can connect with friends and family, join groups, and share content.
Twitter: A microblogging platform where users can share short messages (tweets) and connect with others through hashtags.
Instagram: A photo and video-sharing app where users can create and share visual content with their followers.
LinkedIn: A professional networking site where users can connect with colleagues, find job opportunities, and share industry news.
Snapchat: A multimedia messaging app where users can send and receive disappearing photos and videos.
TikTok: A short-form video app where users can create and share entertaining and creative videos.
Reddit: A discussion forum site where users can share content and engage in discussions on a wide range of topics.
Pinterest: A visual discovery and bookmarking site where users can save and share images and ideas.
YouTube: A video-sharing site where users can upload and watch videos on a wide range of topics.
Tumblr: A microblogging platform where users can share text, images, and other media on a personalized blog page.
Twitch: A live streaming platform where users can watch and broadcast video game and other live content.
WhatsApp: A messaging app where users can send text, voice messages, and other media to friends and family.
WeChat: A multipurpose messaging app popular in China where users can send messages, make payments, and access other services.
VSCO: A photo editing and sharing app where users can apply filters and share their edited photos with others.
Clubhouse: A live audio chat app where users can join and participate in discussion rooms on various topics in real-time.
Quote: "User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media."
Quote: "Users create service-specific profiles for the website or app that are designed and maintained by the social media organization."
Quote: "Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups."
Quote: "As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity."
Quote: "Users usually access social media services through web-based apps on desktops or download services that offer social media functionality to their mobile devices (e.g. smartphones and tablets)."
Quote: "Users engage with these electronic services, they create highly interactive platforms in which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online."
Quote: "Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites."
Quote: "Some of the most popular social media websites include Twitter, Facebook (and its associated Messenger), WeChat, ShareChat, Instagram, QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn."
Quote: "Social media outlets differ from traditional media in many ways, including quality, reach, frequency, usability, relevancy, and permanence."
Quote: "Social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers)."
Quote: "Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture."
Quote: "Social media can help to improve an individual's sense of connectedness with real or online communities."
Quote: "Social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments."
Quote: "Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest."
Quote: "Social media can also be used to read or share news, whether it is true or false."