"Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
The study of how people make decisions about what to buy, including factors such as price, quality, and brand loyalty.
Demographics: The study of statistical characteristics of human populations like age, sex, income, education, etc.
Psychographics: The study of personality traits, values, attitudes, interests, and lifestyles of consumers.
Motivation: The factors that drive consumers to make particular choices in products and services.
Perception: The process of organizing, interpreting, and making sense of sensory stimuli like taste, touch, and smell.
Learning: The process of acquiring new knowledge, skills, and attitudes through experience or education.
Attitude Formation and Change: The way consumers develop favorable or unfavorable attitudes toward products and services.
Decision-making: The process of selecting a course of action from among multiple alternatives.
Buying Process: The steps consumers go through when making a purchase, including need recognition, information search, evaluation of alternatives, decision-making, and post-purchase behavior.
Social Influence: The way that social groups, networks, and social media can shape consumer behavior.
Culture and Subculture: The values, beliefs, and customs that are shared by members of a particular society or subculture.
Family Dynamics: The role of family structures and relationships in shaping consumer behavior.
Consumer Behavior Research: The methods that researchers use to study and analyze consumer behavior, including surveys, experiments, and observational studies.
Ethical and Sustainability Issues: The role of ethical considerations and environmental concerns in consumer behavior.
Branding and Marketing: The use of advertising, promotion, and branding to influence consumer behavior and preferences.
Product Design and Packaging: The influence of product design and packaging on consumer choices and preferences.
Impulsive Buying Behavior: This involves buying an item on the spur-of-the-moment without much thought or research.
Brand Loyalty Behavior: This is when consumers consistently purchase products from the same brand or company, regardless of new or better options.
Rational Buying Behavior: This behavior is characterized by logical and conscious decision-making based on personal needs, wants, and consideration of alternative options.
Variety-Seeking Buying Behavior: This is when consumers enjoy trying out new products and brands without necessarily sticking to one.
Compulsive Buying Behavior: This is when people feel compelled to make purchases, often resulting in addiction-like behavior.
Emotional Buying Behavior: This type of behavior is driven by emotions and personal feelings, rather than logic or rationality.
Bargain-Hunting Behavior: Consumers actively seek out discounts, deals, and sales, and won't purchase without some form of cost-saving.
Social Status Buying Behavior: People who buy products simply to enhance their status or social rank are exhibiting this type of behavior.
Green or Eco-Friendly Buying Behavior: This is when consumers prioritize products that are sustainable, eco-friendly, and have a lower environmental impact.
Brand-Switching Buying Behavior: This is when consumers, for various reasons like quality, cost, or changing preferences, switch to alternative brands, instead of sticking to one.
"Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
"Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing."
"The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general (brand-influencers, opinion leaders)."
"Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
"The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."
"Tightly targeted customised marketing strategies on a one-to-one basis."
"Behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals)."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general."
"Behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"The study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
"Elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases."
"Detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."