"Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
It focuses on how families make buying decisions, how they are influenced by marketing, and how retailers impact daily living through price, promotion, and product.
Consumer Behavior: This refers to the study of how consumers make decisions to purchase or consume goods and services.
Budgeting and Financial Management: The process of creating a financial plan and managing your finances.
Time Management: This topic involves the efficient use of time and resources to achieve personal and professional goals.
Resource Management: This topic covers the effective utilization of resources such as money, time, and energy.
Family Life Cycle: This refers to the stages of development that families go through, including formation, expansion, and dissolution.
Nutrition: The study of the relationship between food and health, and how proper nutrition can impact overall well-being.
Clothing and Textile Management: This topic covers the selection, use, and care of clothing and other textile products.
Housing and Interior Design: This refers to the planning and design of living spaces, including furniture, appliances, and decor.
Consumer Rights and Responsibilities: This topic involves the legal and ethical considerations in consumer transactions.
Relationships and Communication: The study of effective communication and relationship building in personal and professional settings.
Parenting and Child Development: This topic covers the stages of child development, parenting techniques, and family dynamics.
Estate Planning and Legal Issues: This topic covers the legal aspects of managing personal and family resources, including wills, trusts, and taxes.
Health and Wellness: The study of physical and mental health, including disease prevention and health promotion.
Aging and Retirement: This refers to the challenges and opportunities that come with aging, including retirement planning and elder care.
Multiculturalism and Diversity: The study of cultural differences and how these impact consumer decisions and family dynamics.
Family and Consumer Sciences Education: This field involves teaching individuals and students about home economics, personal finance, and other life skills.
Human Development and Family Studies: This field focuses on the biological, psychological, and social development of individuals and families over the lifespan.
Consumer Economics: This field focuses on the economic decisions made by individuals and households in relation to consumption, savings, and investment.
Family Resource Management: This field involves the study of family resources, such as time, money, and other resources, and the management of these resources in ways that promote family well-being.
Family and Consumer Science Extension: This field involves the dissemination of research-based information to individuals and families in communities to promote better decision-making and quality of life.
Apparel and Textile Science: This field focuses on the design, production, and marketing of textiles and apparel for personal and professional use.
Housing and Interior Design: This field involves the design and management of residential and commercial spaces, as well as the selection of furnishings and other decorative elements.
Food and Nutrition Science: This field involves the study of food and its effects on health, as well as the management of food resources in households and communities.
Child Development and Early Childhood Education: This field focuses on the development of young children and the provision of quality education and care in early childhood.
Gerontology: This field involves the study of aging and its impact on individuals, families, and communities, as well as the development of policies and programs that support healthy aging.
"Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
"Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing."
"The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general (brand-influencers, opinion leaders)."
"Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
"The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."
"Tightly targeted customised marketing strategies on a one-to-one basis."
"Behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals)."
"Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general."
"Behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"The study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
"Elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics."
"New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
"Customer relationship management (CRM) databases."
"Detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
"Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments."