"Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
The process of promoting, selling and distributing a product or service to the customers by the businesses.
Marketing fundamentals: Covers the basic concepts and principles of marketing, including the 4Ps (Product, Price, Place, Promotion) and the 5Cs (Customers, Company, Competition, Collaborators, Context).
Consumer behavior: Explores the psychological, social, and cultural factors that influence how consumers think, feel, and act when making purchasing decisions.
Market research: Explains methods for gathering and analyzing data on consumer needs, preferences, and behaviors to inform marketing strategies.
Segmentation and targeting: Explores the process of dividing a market into smaller groups of consumers with similar needs or characteristics, and selecting the most profitable segments to target with marketing efforts.
Branding: Focuses on creating and managing a company's brand identity, including its values, personality, and image.
Advertising: Covers the various channels and methods used to promote products or services to target customers, including digital, print, and broadcast media.
Sales promotion: Examines short-term tactics for increasing sales, such as discounts, coupons, and contests.
Pricing strategies: Explores different approaches to setting prices, including cost-plus, value-based, and dynamic pricing.
Channel management: Covers the selection, management, and optimization of distribution channels (e.g., retail, online, wholesale) to reach customers effectively and efficiently.
Customer relationship management (CRM): Focuses on building and maintaining long-term relationships with customers through personalized communication, loyalty programs, and customer service.
Digital marketing: Covers the various tactics and channels used to market products or services online, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Content marketing: Explores the use of educational, entertaining, or informative content to attract and engage customers, build brand awareness, and drive sales.
Data analytics: Covers the measurement, analysis, and interpretation of marketing data to evaluate the effectiveness of marketing strategies and improve decision-making.
Digital marketing: Marketing done through digital channels such as websites, social media platforms, emails & more. It includes SEO, content marketing, email marketing, social media marketing, PPC advertising & more.
Influencer marketing: A type of marketing where businesses partner with influential individuals (known as Influencers) on social media platforms to promote their products/services.
Content marketing: Marketing through the creation and dissemination of valuable content such as blog posts, videos, podcasts, infographics, webinars, & more.
Guerilla marketing: A type of marketing where brands use unconventional tactics to promote their products/services in public places.
Direct marketing: A type of marketing where brands promote their products directly to their target audience through various mediums including direct mail, telemarketing, door-to-door promotions, & more.
Affiliate marketing: A type of marketing where businesses partner with affiliates or publishers to market their products/services in exchange for a commission.
Event marketing: Marketing done through live or virtual events where businesses showcase their products/services and create brand awareness.
Mobile marketing: A type of marketing where brands target their audience through mobile devices such as smartphones and tablets.
Brand marketing: A type of marketing where brands create a strong brand image through various mediums such as logos, slogans, customer service, packaging, etc.
Product marketing: Marketing done specifically for promoting and selling products through various mediums such as advertisements, price promotions, etc.
Experiential marketing: A type of marketing where brands create fun and interactive experiences for their customers to engage with the brand.
Relationship marketing: A type of marketing where businesses build long-term relationships with their customers through personalized interactions and communication.
Referral marketing: A type of marketing where businesses use word-of-mouth referrals from satisfied customers to acquire new customers.
Social media marketing: Marketing through social media platforms such as Facebook, Instagram, Twitter, etc.
Search engine marketing: A combination of paid advertising and search engine optimization techniques used to improve a website’s search engine ranking and promote products/services online.
Trade marketing: Marketing done specifically for distributing products through various retailers and wholesalers.
Video marketing: Marketing through videos that are used to promote a product/service, educate customers, and build brand awareness.
Public relations (PR) marketing: Marketing done through various PR techniques to create a positive image of a brand and manage reputation.
Multichannel marketing: A type of marketing where businesses use multiple communication channels to reach their target audience including offline and online channels.
Outbound marketing: Marketing done through traditional advertising methods such as billboards, TV commercials, and newspaper ads.
"...selection of a target audience; selection of certain attributes or themes to emphasize in advertising; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."
"Marketing is typically done by the seller, typically a retailer or manufacturer."
"Sometimes tasks are contracted to a dedicated marketing firm or advertising agency."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing)."
"Known as market orientations, they determine how marketers approach the planning stage of marketing."
"The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market."
"Once these factors are determined, marketers must then decide what methods of promoting the product, including the use of coupons and other price inducements."
"The term marketing... is the business process of identifying, anticipating and satisfying customers' needs and wants."
"Marketing... is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services."
"[Marketing] potentially includes... selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns."
"[Marketing] potentially includes... attendance at trade shows and public events."
"[Marketing] potentially includes... design of products and packaging attractive to buyers."
"[Marketing] potentially includes... defining the terms of sale, such as price, discounts, warranty, and return policy."
"[Marketing] potentially includes... product placement in media or with people believed to influence the buying habits of others."
"[Marketing] potentially includes... agreements with retailers, wholesale distributors, or resellers."
"[Marketing] potentially includes... attempts to create awareness of, loyalty to, and positive feelings about a brand."
"A trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination."
"The term marketing... incorporates knowledge gained by studying the management of exchange relationships."