- "Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
The study of how consumers make decisions about what to buy, how much to buy, and when to buy. Includes topics such as utility theory, budget constraints, and consumer surplus.
Market Segmentation: The process of dividing a market into smaller groups of consumers with similar needs or characteristics.
Motivation and Needs: The driving forces behind consumer behavior, including physiological, social, and personal needs.
Personality and Lifestyles: How individual characteristics, values, and beliefs affect consumer behavior and purchasing decisions.
Perception: The process by which consumers interpret and create meaning from the stimuli they encounter in the environment.
Attitudes and Beliefs: Consumers' overall evaluation of a product or service, as well as their specific beliefs about it.
Information Processing: How consumers gather, evaluate, and use information in making purchasing decisions.
Decision Making: The process by which consumers evaluate alternatives and choose a product or service to purchase.
Learning and Memory: How consumers acquire knowledge and remember information about products and services.
Consumer Satisfaction and Loyalty: The long-term attitudes and behaviors of consumers who have purchased a product or service.
Culture and Subcultures: The shared beliefs, values, customs, behaviors, and artifacts that characterize a particular social group or society.
Social Class and Status: The hierarchical ordering of individuals and groups within society, based on factors such as income, education, and occupation.
Reference Groups: A group of people whose beliefs, values, and behaviors serve as a reference or standard for an individual's attitudes and actions.
Family and Household Influences: The social and economic factors that influence consumer behavior within families and households.
Marketing Communications: How marketers use various media and messaging strategies to influence consumers' attitudes and behaviors.
Product and Service Diffusion: The process by which products and services are adopted and spread through a population over time.
Ethics and Social Responsibility: The moral and social obligations that consumers and businesses have to each other and society as a whole.
Personal Factors: These are factors like age, gender, income, education, and personality that affect consumer behavior individually or collectively.
Psychological Factors: Consumer behavior is also influenced by psychological factors like perception, motivation, attitudes, beliefs, and values.
Social Factors: Social background and culture shape consumer behavior, such as family, friends, and other reference groups.
Economic Factors: A consumer's individual economic resources like income, alternative consumption opportunities, and economic state affect their behavior.
Marketing Mix Factor: Pās (Product, Price, Place, Promotion) are essential attributes in consumer experience, so product attributes, pricing strategy, distribution channels, and communication strategies elicit and influence consumer behavior.
Situational Factors: The situational conditions like the environment, occasion, and timing of shopping, triggers or limits purchasing behavior.
Technological Factors: The development and access to new technologies shape consumer behavior, by solving existing problems or offering more utility.
Regulatory and Legal Factors: Consumer behavior is shaped by regulatory and legal issues affecting the product, service or market they are engaged with.
Environmental Factors: The social and natural environment could influence and threaten consumer behavior, from sustainability to ethical considerations.
- "Consumer behaviour emerged in the 1940ā1950s as a distinct sub-discipline of marketing."
- "Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
- "The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
- "Behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals)"
- "Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general (brand-influencers, opinion leaders)."
- "New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
- "Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
- "Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
- "The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions."
- "Behavioural segmentation such as developing loyalty segments can be used to develop tightly targeted customised marketing strategies on a one-to-one basis."
- "Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services."
- "Consumer behaviour emerged in the 1940ā1950s as a distinct sub-discipline of marketing."
- "Consumer behaviour has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics)."
- "The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables."
- "Consumer behaviour also investigates the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general."
- "New research methods, such as ethnography, consumer neuroscience, and machine learning are shedding new light on how consumers make decisions."
- "Research has shown that consumer behaviour is difficult to predict, even for experts in the field."
- "Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour."
- "Behavioural segmentation such as developing loyalty segments can be used to develop tightly targeted customised marketing strategies on a one-to-one basis."